Tag Archives: DNA
Consumer tastes are changing at a greater pace than ever before and the youngest generation(s), are showing the most dramatic shifts of all. Generation Y (those born between 1980 and 1999), is one of the most important generations with a …
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Posted in Cool, Gen Y DNA, Uncategorized
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In the quarterly Youth Insights Survey for Q4 2011 by YUBERACTIVE, they’ve asked a total of 953 youthly Malaysian respondents about their values and lifestyle, their purchase behavior and their socio-economic opinions. We were lucky to get our hands on …
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Posted in Gen Y DNA
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Allthough we are trying to avoid misconceptions about the names we give to differing generations (Generation Y, Millennials, Generation X, Boomers, Generation Z) this is a free world and it’s everybody’s right to coin a name for a generation. Nielsen …
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Posted in Gen Y DNA
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According to new Pew Research Center polling (pdf, find the full paper below) and analysis GenY is more likely than older generations to support clean energy and environmental protection and to believe climate change is happening and is caused by …
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Posted in Gen Y DNA
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At HowCoolbrandsStayHot, we often write about the characteristics of GenY, publish stories about branding and dive into the DNA of the most promising and influential generation of the digital age, wondering what is true and what is fake. But in …
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