Tag Archives: cool
Consumer tastes are changing at a greater pace than ever before and the youngest generation(s), are showing the most dramatic shifts of all. Generation Y (those born between 1980 and 1999), is one of the most important generations with a …
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Posted in Cool, Gen Y DNA, Uncategorized
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“It is almost like you see in the movies.” A beautiful sunset on a warm summer night; someone proposing to his girlfriend in a restaurant; a roadblock in the middle of the night, in the middle of nowhere. Sometimes life …
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Posted in Cool, Real
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London is the coolest European city according to Belgian youngsters (36%). They are less proud of their capital (8%) than youngsters in other countries. Shops are determining the coolness of a city and youngsters desire to have the same bond …
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Posted in Gen Y DNA
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“I think my generation has the potential to change the world for the better” - 70% of Millennial youth in Europe agree. A bold statement, but do they really mean it? Today’s generation of youth are not like previous youth who …
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Posted in Advertising, Gen Y DNA, Self-ID
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Rock Werchter (Belgian music festival) is getting closer, it’s as good as a sell-out, and like every year loads of youngsters will again travel to Werchter to enjoy a lot of music and the festival ambiance. Many brands will be present at …
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