Tag Archives: Coca-Cola
Last October Coke re-energized its brand downunder by addressing the Gen Y market. The brand’s local agency developed a campaign that initially released 150 different Coca-Cola cans with popular names in Australia like Jack, William, Mary, Chloe and many others …
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Posted in Advertising, Self-ID
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I have just discovered the new Coke Zero commercial. I think it’s a brilliant summary of how Gen Y was raised and became the savvy, demanding, stimulation junkie generation, we know today. Coca-Cola only needed one word, “AND”, to tell …
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Posted in Advertising, Self-ID
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At the end of May, the South African newspaper Sunday Times announced its yearly Generation Next brand awards. Over 7,200 young South Africans from six provinces were surveyed in a large study that overspanned 72 categories, from fast food outlets …
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Posted in Cool, Gen Y DNA
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Last year’s edition of the Sticky Brands study for MTV Netherlands contained a chapter on cool advertising. I will share some conclusions from our work exclusively on this blog. Cool brands seem to have cool ads. There’s a high correlation …
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Posted in Advertising, Cool, Happiness
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