Tag Archives: branding
A recent study titled “How Millennials Are Interacting with Organizations on Facebook: A Survey of Their Uses and Organization-Public Relationships on Facebook” done by Assistant Professor of Communication at Appalachian State University Tina McCorkindale shows us the value of the …
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Posted in Branding, Cool
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YUBERACTIVE asked a total of 953 youthly Malaysian respondents about their values and lifestyle, their purchase behavior and their socio-economic opinions. We want to give you a summary of the full report we were lucky to receive and give you 3 …
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Posted in Branding, Gen Y DNA
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Millennials are more difficult to persuade via tv-advertising when compared to older viewers from other generations, according to research released in January 2012 by comScore. The research found the average lift in Share of Choice (SOC) among Millennials to be …
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Posted in Advertising, Branding
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Many studies focus on answering the “what” and “how” of youth’s social media usage. At Mr. Youth, they wanted to uncover the motivation behind youth’s social activities in research released last year. During the research, teens were busy preparing for …
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Posted in Gen Y DNA
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According to a study by KissMetrics, colors influence our buying decisions. A great deal of our purchases are in other words, visually made. Visual appearance is placed above any other factor during a shopping spree: 85% of the respondents think …
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Posted in Branding
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