Brandwashed is the latest book of Martin Lindstrom. Lindstrom is Danish from origin, a huge Lego-fan, columnist for Time Magazine and Harvard Business Review, author of successful books like Brandsense and Buy-ology and elected by Time Magazine in 2009 as one of the most influential people in the world. In Brandwashed, he describes the tricks and traps companies use to manipulate consumers’ minds. Though Lindstrom earned his money until now by giving marketing and communication advice to top brands in the world, the author now stand up for consumers and criticizes major brands and their marketing and advertising approach. ‘Fan of the Consumer’ is Lindstrom’s newest slogan and says it all.
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Posted in Advertising, Branding, Cool, Happiness, Self-ID
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1 out of 10 American Millennials who are currently working, see themselves working their entire career for their current employer. For 38%, the career path will lead them to a new job within 2 years. Overall, more than half (56%) of the American Y’ers considers to become self-employed. This is a lot less compared to other countries studied in our Generation Y Around the World research we’ve released this February.
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Posted in Gen Y DNA
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In the US, we are experiencing the impact of the economic crisis and the talks of war around Iran literally at the pump. Gas prices are expected to heat up this summer, with rising oil prices, and Americans marking their calendars for summer vacations, it is no surprise the majority is preparing to spend more to top off the tank. Consumers in Generation Y are more likely than older generations to carpool, walk, cycle or utilize public transportation as a result of these high gas prices. GenY in the US is most likely to find alternate transportation methods, according to the latest American Pulse™ Survey.
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MindShare today is releasing (WPP-pressrelease) the first of a huge trend reporting exercice called CultureVulture. The quarterly Culture Vulture reports will take on a different theme with each edition. The first issue addresses General Y entrepreneurs around the globe and examines over 300 Gen Y startups across 38 markets, including New York, Buenos Aires, London and Shanghai. That theme was chosen to gain insight into how Gen Y ideas and innovation impact and possibly change communication behavior (MediaPost).
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According to a recent comScore research report in the US and in EU5 (Mobile Future in Focus), smartphone adoption continues to be more popular among Generation Y than to other segments in the market. While in the U.S., smartphone users are fairly evenly split among males and females, EU5 markets have a higher incidence of male users (55.7 percent). In both the U.S. and Europe, 25-34 year olds, or what we for the most part consider Generation Y, comprise the largest proportion of the respective markets, followed by 35-44 year olds. Europe has a slightly higher profile of smartphone users age 55 and older, while the U.S. has a higher percentage of 18-24 year old users.
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