Toddler_jpgThinking about Millennials is thinking about a generation which is digital- and marketing-savvy, but let’s change our tack for once and look at an entirely different aspect of Millennials, one you might be surprised they think about once in a while: parenthood. Yes, just like every single one of us, Millennials move forward as well. We do not only take selfies and spend time on social media or on ‘cloaking’, we already make plans for our future as well. Or at least, the “older” ones from our generation do.

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superbowl-2014-football-fooLast Sunday, thé most important sports event in America (or even worldwide) took place. Yes, I am indeed talking about the annual championship game of the National Football League and the most watched American television broadcast of the year. I am talking Super Bowl. I was already in the land of dreams when probably all of you were definitely chained to your television at home or in a local pub (or one of the happy few live at the MetLife Stadium), watching the Seattle Seahawks embrace the victory.

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Millennial trendsThere is one thing we can agree on: Millennials have been taught all their lives to make as little effort as possible yet to find and reach what they want when they want it in a way that suits them best. They have grown up with a rather natural ‘shortcut reflex’. Older generations sometimes wrongfully mistake them for being idle. However there is not one single reason why we should make a detour. Yet we do so every day, because we were taught it wrongly, because we have been conditioned differently. So we do it out of habit or because there are rules, trainings and legislations which keep us from taking shortcuts. This fifth and last trend in our series focuses on the ‘shareconomy’ (or what trendwatcher Sven Mastbooms calls the ‘shortcut society’) which is embraced by Generation Y.

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TWC studiosAs a Time Warner Cable (TWC) customer, I have a relatively plain relationship with my Internet and cable TV provider. Most of the time we check in on each other on a monthly basis: TWC sends me the bill, I pay it. Or I forget to and catch myself grudgingly processing a late-payment premium. Sometimes we see each other when I watch TV and I catch a glimpse of a TWC commercial. And every once in a while, the network goes down and I miss TWC dearly. Nothing really special, this relationship – TWC is almost like a roommate I kind of get along with. Not really an exciting story to tell. Right?

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Brand expectations on social mediaDid you know that, on average, GenYers follow about 12 brands passively and interact with 6? Find out all about Brand expectations on social mediain part 3 of the infographic series by InSites Consulting: Millennials & Social Media (based on a global social media study among youngsters)! Discover the sectors which are most followed by Generation Y, drivers for following a brand and the top 15 consumer expectations from brands on social media.

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