2017 Super (Bowl) Commercials

Super Bowl

I love the Super Bowl. Not because of Tom Brady’s New England Patriots taking the victory from the Atlanta Falcons (sorry!). I love it because it reminds me of some verrrry cool Friends episodes, I love it because of the ever Read More

Posted in Campaigns

The Snappy Generation

NextGen DNA

This series of 4 articles will shed a light on the 4 key DNA aspects of what is called NextGen – a combination of Millennials or Gen Y (currently the young adult generation of 21-36 year olds) and their successors Read More

Posted in Trends

How kids influence where we go on holiday

How kids influence where we go on holiday

Unless you’re living somewhere in the pacific or any other year-round sunny destination, you’re probably also feeling the icy cold winter kicking in and are longing for summer holidays and warm travel destinations. Time to let the planning begin! If Read More

Posted in Stats

A Millennial view on mobility

A millennial view on mobility

Despite the growth of population and economy, the transportation of people has reached its peak. There is a general phenomenon of reduced mobility. In the first place there is the ageing of the population. A larger group of elderly have Read More

Posted in Insights

The 5 best commercials of 2016

Best Commercials of 2016

It’s the most wonderful time of the year! Yay, the holidays are just around the corner, which means we can look forward to a lot of food, cozy times with friends & family AND lots of presents to give and Read More

Posted in Campaigns

Vlerick Next Gen Marketing Battle

Vlerick NextGen Marketing Battle

Today’s younger generations (Gen Y and Gen Z) have skills, preferences and attitudes that challenge traditional marketing models. As they are both the professionals and customers of the future, brands have much to gain by interacting and co-creating with these Read More

Posted in Talks