Marketing Book of the Year 2014

The Big Lie

Since 2012 Expert Marketer Magazine has been organizing a competition to crown the Marketing Book of the Year, based on the opinion of the jury, an advisory board of expert marketers – not only to award the most inspiring book Read More

Posted in MustReads

I share, therefore I exist

Sharing stories

On Thursday February 13th the annual MWG Congress took place in DeFabrique (Utrecht, The Netherlands) with as theme The Gospel of Sharing – Embrace the ‘Shareconomy’! What was only the pioneering work of a handful of entrepreneurs ten years ago Read More

Posted in Talks, Thoughts

And the GenY Oscar goes to…

The Gen Y Oscar

On Sunday March 2nd, I ordered a pizza and stayed up late to watch the 86th Academy Awards on TV. Together with 43 million others worldwide. In case you weren’t one of them, I’ll give you a short update from Read More

Posted in Thoughts

Millennials love the Winter Olympics

Winter Olympics

I don’t know about you, but I just love winter sports. Every year in the summer, I’m already longing for my winter break. Can’t help it, I’m just a snowboard lover. So obviously, I’m keeping a close eye on the Read More

Posted in Stats

Are Millennials looking for baby love?

Baby love

Thinking about Millennials is thinking about a generation which is digital- and marketing-savvy, but let’s change our tack for once and look at an entirely different aspect of Millennials, one you might be surprised they think about once in a Read More

Posted in Stats

Super Bowl 2014: The hottest commercials

Superbowl

Last Sunday, thé most important sports event in America (or even worldwide) took place. Yes, I am indeed talking about the annual championship game of the National Football League and the most watched American television broadcast of the year. I Read More

Posted in Campaigns