“Now do the Harlem Shake”: probably the most popular sentence in YouTube country these days. And it is a fact, indeed: the Harlem Shake is everywhere. As soon as you go through your Facebook updates, surf to a news website or simply watch some YouTube videos, it’s impossible to not bump into one of the thousands of parodies of the Harlem Shake.
Originally, the Harlem Shake dance style was introduced by Al B in 1981 in Harlem, New York. In 2001, the dance appeared in a lot of hip hop video clips, e.g. P. Diddy and Jadakiss, but today, the Harlem Shake has become a worldwide phenomenon where you just have to wear a motor helmet, shake your shoulders and torso on the ”Harlem shake” song of Baauer, make everyone around you act like a complete fool, record it and share it with the world.
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Did you ever think that IKEA and the well known hotel chain Marriott would collaborate for the purpose of what they call ‘the next generation’? Then you probably haven’t heard about Moxy yet. Last summer, Inter IKEA (IKEA’s parent company) announced that it was partnering with Marriott to create a new affordable hotel chain, not just for Generation X or Generation Y, but for all people with a younger mindset for whom contemporary style is paramount.
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I recently encountered this infographic by Splendid Communications on the eating behavior of Generation Y. Offering facts and figures on where they eat, what they like/dislike, what influences their eating behavior… Millennials are the most marketing savvy generation ever and they’re hungry. So find out how Millennials are changing the food industry and how you can cater their needs.
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As published in StoreCheck Magazine on March 20, 2013, an interview by Erik Verdonck. How do you get youngsters interested in your shop? How do you bring the carefully prepared brand experience to the shelf? StoreCheck asked Joeri Van den Bergh. For years now Joeri has been researching the lifestyle of youngsters (aged 17 to 32), who are also referred to as Generation Y. His findings are gathered in his bestselling book How Cool Brands Stay Hot. A striking characteristic of this generation is that they are very critical towards advertising. Youngsters deal differently with media and marketing. So what gets them going and how do you connect these ‘smart shoppers’ to your brand or label?
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In this post I want to share my outtakes from the BE VIACOM Talking Shop on February 28th in London about their new global study on the millennial generation. For those who think they don’t know VIACOM, think again. VIACOM is the company behind MTV, Nickelodeon and Comedy Central to name their biggest global media brands. For the ‘Next Normal’ they conducted research in more than 24 countries spread across all continents to interview more than 15,000 members on what is the biggest generation on a global scale of today.
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