This is a true story about Gen Y on the work floor. Every year over again when the trees in our garden are losing their leafs, my girlfriend starts dreaming about going on winter holidays. It is also the time when I try to avoid ending up in our annual conversation on skiing. When friends start talking about their planned skiing holidays, my girlfriend fiancée 
picks up with the tradition of trying to convince me to head to the Alps for a skiing or snowboarding trip. So far I have successfully managed to come up with an alternative holiday trip and make her change her mind. We have been booking a last minute vacation to the sun or a city trip to snowy Berlin, and this year our honeymoon, but feel free to suggest an alternative for the coming winter(s)!
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Snooping, in a security context, is the unauthorized access to another person’s or company’s data. Snooping can include casual observance of an e-mail that appears on another’s computer screen or watching what someone else is typing. And this snooping, in a more “relational” context (by romantic partners via email and cell phone for example) is on the rise, according to a Retrevo Gadgetology Report via MC. Overall, 33% of respondents said they had checked the email or call history of someone they were dating without them knowing in 2011, up 43% from 23% in 2010. Almost half (47%) of respondents younger than 25 (GenY) have engaged in this type of electronic snooping, up 24% from 38% a year earlier.
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InSites Consulting has recently conducted a research community connecting 100 urban Millennials from 15 different cities around the world to learn about the dimensions and drivers behind cool brands, shops and places. One of the topics we discussed was the social and ecological responsibility of global brands. Various aspects like green claims, fair trade, animal welfare and climate change were tackled in an online on-going discussion among 18-29 year olds.
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Posted in Branding, Gen Y DNA, Real
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Ok, so some brands are just…. a little weird. Or cool. Or real. Or crazy or very strategically starting conversations. I just don’t know how you would qualify Skittles as a brand. What I do know is that I ate too much of this colourful sweets while at highschool and that they have a lot of brandfans on Facebook where they publish a lot of geeky and somewhat strange, almost alienating video’s. See this one, for example. A few months ago, Skittles has published a brand book on the docsharing site Scribd. The brandbook, too is a bit strange but it is full with jokes like this one and… oh well. You really should take a look.
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Social shopping by Gen Y/millennials. It’s only a small subject and part of a larger, fashionably designed and very interesting research done by JWT about social shopping and e-commerce (you can download it here after subscription). In the report, JWT has made a distinction on social shopping for 3 ‘generations’: The Millennials (20-33, or what we here like to call Gen Y), Gen X (34 – 46) and the babyboomers. Millennials are driving a tech-enabled culture of sharing and social influence. Half of American and British Millennials said that when they see a product they’re excited about, they frequently post a status update about it on Facebook.
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