Generation Y (aka Millennials) is no longer just a bunch of cool kids. Today they compose the biggest active young adults group (aged 17-33) that will definitely change business, economics and society in the next 5 to 10 years. Whether you are marketing or selling to them as a target group or employing them as your new recruits, Gen Y holds the keys to your future and the future of your brand or company. But how well do you know this Generation Y? Test your knowledge of this influential group in my interactive YouTube video quiz. It will only take a few minutes of your time and is quite fun to do. And… it’s completely anonymous. Enjoy the game!
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‘Happiness can be found even in the darkest of times if one only remembers to turn on the light.’
-Albus Dumbledore (in J.K. Rowling’s ‘Harry Potter’)
And apparently a lot of Millennials have found the light switch, according to The Next Normal survey of theVIACOM International Media Network. The results of the survey, conducted among 15,000 Millennials, from 9 to 30 years old and across 24 countries, are published on the VIMNInsights Tumblr.
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Posted in Gen Y DNA, Happiness
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Mid-April the 22nd edition of the yearly Trends in Kids and Youth Marketing Congress took place; the location this time was the Museum for Communication in The Hague. This is a report of day 1, the Kids Day. Some 120 people were present to witness a very informative day with nothing else but exquisite presentations. Interesting point: an equal level of attention was spent on education, (grand)parents and education as on marketing. It is most likely impossible to disconnect the one from the other? Here are some other remarkable findings that kept popping up: fathers finally seem to receive the recognition they deserve, notwithstanding the digital era we still need the TV, children marketing in the year 2013 has to be sensible, and children should get out of the house more often to somewhat get back to basics. In what follows we provide a resume of some of the sessions.
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Posted in Happiness, Real
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It looks like Beyoncé is right: Girls will run the world. Or at least they have the ambition to do so. A survey on life priorities (including career, marriage and parenting) conducted by the Pew Research Center showed that 66% of Millennial women said that having a successful career is very important to them. This is 10% more than in 1997, when 56% of women with the same age ranked having a successful career high on their list. Their male counterparts on the other hand stay put at 59%, only 1% up from the results in 1997. When it comes to education, 44% of women aged 18 to 24 were enrolled in college or graduate programs as of October 2010, compared with just 38% of men of the same age group. But let’s stop talking numbers and start giving examples.
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Posted in Gen Y DNA, Happiness, Self-ID
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In times of advertising clutter, it is important to be creative as a brand. Well, generally spoken of course. But what does a brand have to do to impress Gen Y’ers? What does creativity actually mean to Gen Y? Here are some answers. Millenials grew up having everything at their disposal, and they found a way to cope with it in a creative matter. But creativity is not about creating an art piece or writing a poem, it’s about creating new ideas and new ways to function in everyday life. More than half of the online teenagers are content creators: they create blogs with content of others, share content of others, etc. And most of all, they create a mix of different things and styles (source).
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Posted in Gen Y DNA
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