Of course, there’s our book in which we’ve published a lot of information about generation Y. But there’s so much more to tell and there’s so much more research done. Last week we’ve come across this interesting piece of research done by McCann Worldgroup: The Truth about Youth. The study under 7000 youngsters tried to find out what motivates young people around the world today (“money? fame? justice?” ). The report states that millennials live in a new “social economy” in which recommending and sharing brands is front and center in their daily lives (via: Panorama).
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Posted in Branding, Real
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Maybe you’ve already noticed that sometimes a good feeling can be contagious? I was just talking to my 2 month old son, and as I was smiling, he smiled back. I felt great, he felt great. Oh, and how a bad mood can ruin everyone’s day… Facebook researchers have found that the same is the case with people using their social platform.
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Posted in Conversations, Happiness
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At the end of May, the South African newspaper Sunday Times announced its yearly Generation Next brand awards. Over 7,200 young South Africans from six provinces were surveyed in a large study that overspanned 72 categories, from fast food outlets to mobile providers, fashion brands, banks and even celebrities. I will summarize the main conclusion of this survey that is mapping young consumers’ brand preferences in South Africa here for you.
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Posted in Cool, Gen Y DNA
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In the last 2 years, Twitter was the source of breaking news, the breeding ground of many viral campaigns, therefore opening the doors to new personal and professional relationships. Twitter also served as a powerful marketing tool for non-profits.
My goal for this article is to share my top 5 favorite social marketing campaigns on Twitter, and by social marketing I mean those promoting social good, which must be differentiated from the commercial ones.
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Posted in Branding, Conversations, Real
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Our interview with Jeff Macdonald, global brand director of BACARDI rums. The pressure of permanent WiFi access and using mobile devices on family togetherness was recently covered in a New York Times article ‘Quality Time, Redefined’. BACARDI’s new Together campaign for its core spirit brand focuses on bringing back real human connections. We’ve interviewed Jeff Macdonald, the global brand director of BACARDI, to give us an exclusive behind-the-scenes look of the campaign.
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