I hear a lot of marketers still say teenagers don’t use Twitter. New research proves the opposite. Twitter is the favorite social network of twelve to fourteen year olds. Research collective Now It’s Our Time did research amongst 885 Dutch youngsters between six and fifteen year in the field of family life, media use, social media, leisure, brand, products and education. In this article you will read the most important results of media usage of children.
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“I will flirt, kiss, date and dump. I will wake up on your couch, and have no clue who you are.” Got your attention? Great. 48, a new mobile network brand created by O2 in Ireland, is solely focusing on Millennials. The name is derived from the number of months between the ages of 18 and 22, the brand is positioning itself as a somewhat “exclusive club”, that is only accessable for a privileged group (of millennials). “Things happen when you become 18. And the next 24 months, are about to get crazy”. This and more catchy lines can be seen/heard in the introductory video you can watch below (first released on January 31, 2012). And yes, it is indeed rather slick they conclude at JWT. It promotes, according to the worldwide ad agency, an “I don’t give a fuck” attitude, and in the branding and positioning, there’s a rather strong focus on the sexual escapades that 18-22′s apparently embark on.
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Posted in Advertising, Branding, Cool, Gen Y DNA, Real, Unique
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A recent study titled “How Millennials Are Interacting with Organizations on Facebook: A Survey of Their Uses and Organization-Public Relationships on Facebook” done by Assistant Professor of Communication at Appalachian State University Tina McCorkindale shows us the value of the Facebook like. The question was if and how we can measure the awareness of a “liked” organization or brand, and even going as far as fixing a value to a Facebook like. The respondents were asked about their motivation for liking organizations on Facebook (according to the researchers there is pretty much now knowledge about this topic). The motivation for a Facebook like is not always what is seems. What does it really mean for a stakeholder to like a brand or organization on facebook?
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Posted in Branding, Cool
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So, allthough a recent study we did found that Generation Y around the world tends to be rather happy, there are of course Y’ers who are suffering from depression, not feeling that happy at all. And depression…. appears to be common among Gen Y’ers, researchers at the University of Auckland, New Zealand, state in the British Medicine Journal, but….. many are reluctant to seek professional help. So the researchers set out to assess whether a new innovative computerised cognitive behavioural therapy intervention called SPARX could reduce depressive symptoms as much as usual care can among Y’ers. And guess what: it helps.
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Posted in Gen Y DNA
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New research from Boston Consulting Group separates the GenY population of 79 million people in the U.S. into six distinct and new groups. A key focus of the research was to determine how behaviors and attitudes differ between Millennials and non-Millennials and to identify differences that are truly generational and therefore characteristic of Millennials (not simply related to their age or relatively early life stage). The research was done via a survey with 4,000 Millennials (aged 16 to 34) and 1,000 non-Millennials (aged 35 to 74). “To a surprising degree,” they conclude at BCG, U.S. Millennials are a generation actively engaged in consuming and influencing. Here are some of the key take-aways, and a reflection on the research findings by Joeri Van den Bergh.
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Posted in Gen Y DNA
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