The performance generation

The performance generation

The current generation of youth seems to be born to perform. They are ambitious, enterprising and self-conscious and their main ambition is becoming famous. When you look around you, there are plenty of examples. Who are these career kids? What Read More

Posted in Insights

Marketers, get ready for Generation Z!

Get ready for Generation Z!

While Generation Y has been in the picture for a long time, we might have forgotten there’s already another Generation on the market that creates a challenge for marketers to engage with: Gen Z. Unlike Gen Y, Gen Z are Read More

Posted in NextGens

The who, how and why of managing Gen Y

The who, how and why of managing Gen Y

UNC’s Kenan-Flagler Business School and the YEC (a US organisation promoting entrepreneurship among youngsters) have recently teamed up to compile research and create a Generation Y infographic. The full infographic offers insights into the who, how and why of managing millennials, as Generation Y can be Read More

Posted in Stats

WhY I’m unique? by Generation Y around the world

WhY I'm unique? by Generation Y around the world

This global Gen Y research report by InSites Consulting shares insights into what uniqueness means for Generation Y. The full report offers results for over 15 countries worldwide. Some hot take-aways: The big majority of Millennials find themselvers unique. Russian, Romanian Read More

Posted in Stats

Scientific research: What is cool all about?

James Dean

It sounds rather like a commercial study, but researchers at the Medical Center of Rochester University investigated how ‘cool’ evolved through time. Would we still consider Miles Davis or James Dean to be cool? Researcher Dan Nimrod clearly says no: “James Read More

Posted in Stats