Marketing to Millennials with Social Media

Marketing to Millennials with Social Media

Gen Y, the bread-and-butter marketing target of today’s hot new brands, is the most socially connected generation yet. Also known as Millennials, these customers are considered pragmatic, discerning and possessed of high standards regarding corporate social responsibility, and consumer goods Read More

Posted in SocialMedia

The best of 2012 on Cool Brands

Thumbs up

Best wishes never come too late, so as the first month of 2013 has almost come to an end, we still want to wish you all the best for the new year! Looking back at 2012, we’ve seen a great year passing Read More

Posted in MustReads

Millennials’ consumer confidence

Teens shopping

The holiday season has passed. The season of presents, presents and more presents. However, in these times of economic downturn, this is not that evident, especially for us millennials. Moreover, consumer confidence is becoming more and more important, which is Read More

Posted in Stats

The GenY engagement toolbox

Engagement toolbox

One of the biggest fears of a GenYer is to lead a boring life. Bring in your toolbox to keep it exciting and use your top consumers to spread the word. But be aware, you can’t just expect them to Read More

Posted in Stats

Be where millennials are

Touchpoint mix

There are so many possibilities to connect with Generation Y, but the challenge lies in managing and integrating all these touch points. The shop in your favourite city is linked to Facebook, where you can find the latest collection you can buy Read More

Posted in Stats