WhY I’m unique? by Generation Y around the world

WhY I'm unique? by Generation Y around the world

This global Gen Y research report by InSites Consulting shares insights into what uniqueness means for Generation Y. The full report offers results for over 15 countries worldwide. Some hot take-aways: The big majority of Millennials find themselvers unique. Russian, Romanian Read More

Posted in Stats

Scientific research: What is cool all about?

James Dean

It sounds rather like a commercial study, but researchers at the Medical Center of Rochester University investigated how ‘cool’ evolved through time. Would we still consider Miles Davis or James Dean to be cool? Researcher Dan Nimrod clearly says no: “James Read More

Posted in Stats

The demographic truth behind Gen Y

The demographic truth behind Gen Y

There are a lot of interesting perspectives on youth. Brain development, trends, psychology… The combination is the best, but also the hardest. I know that picking just one element out of the complex world is very limited, but the strange Read More

Posted in Insights

39% of youngsters think they are cool

39% of youngsters think they are cool

Some 43% of US youngsters think to be ‘cool’. This implies that the Americans are rather modest, since more youngsters think so about themselves in France (58%), Russia (61%), Poland (64%) and India (67%). InSites Consulting learned from its international Read More

Posted in Stats