Infographic: Millennials & journalism

Word-of-mouth marketing

Do you remember where and how you find out that the child of Kanye West and Kim Kardashian was named North West (?!), that Barack Obama was re-elected as president of the United States of America or that there had Read More

Posted in Stats

Thank you for the music!

Thank you for the music

“Thank you for the music, the songs I’m singing. Thanks for all the joy they’re bringing. Who can live without it, I ask in all honesty, what would life be? Without a song or dance what are we? So I say Read More

Posted in Music

Festivalshop till you drop


The festival season has officially kicked off! A lot of brands have been preparing their festival presence for months and it promises to be an exciting season. We just love the new trend of festival shops popping up. Pop-up shops Read More

Posted in Campaigns, Music

The New Millennials will keep calm and…

Keep calm and carry on

… go shopping? …study hard? …love life? Not exactly, because according to a new study of MTV US (a division of Viacom) “the New Millennials will keep calm and carry on”. That’s indeed the title of their new study, from Read More

Posted in Stats

Gen Y: Most popular devices

Most popular devices

We all know what Carly Rae Jepsen’s favourite device is. And she’s not the only Millennial whose favourite is the mobile phone. According to this VIACOM infographic in the Next Normal survey, mobile phones are the number 1 owned device Read More

Posted in Stats

Girls, get your festival outfits ready!

Festival outfit

And why is that? Because the music festival season has begun, with Millennials all around the world looking forward to seeing their favourite bands, dancing to some electronic beats, drinking litres of beer, chilling in the green grass, but most Read More

Posted in Music

When Networks Network

Facebook tv suggestions

In last week’s blogpost about Millennials and social media, we saw that almost 8 in 10 Millennials have a social networking profile, Facebook being the most popular one, and about 40% of GenYers participate in social media for TV-related reasons. Read More

Posted in Stats

Share a coke with… Generation Y!

Searching in fridge

Last weekend I was in the local supermarket – looking for bananas, chocolate sauce and ice cream 🙂 – when I saw a girl, aged about 19, searching for something in the soda fridge. Very weird at first sight, but Read More

Posted in Campaigns