Millennials love the Winter Olympics

Winter Olympics

I don’t know about you, but I just love winter sports. Every year in the summer, I’m already longing for my winter break. Can’t help it, I’m just a snowboard lover. So obviously, I’m keeping a close eye on the Read More

Posted in Stats

Are Millennials looking for baby love?

Baby love

Thinking about Millennials is thinking about a generation which is digital- and marketing-savvy, but let’s change our tack for once and look at an entirely different aspect of Millennials, one you might be surprised they think about once in a Read More

Posted in Stats

Super Bowl 2014: The hottest commercials


Last Sunday, thé most important sports event in America (or even worldwide) took place. Yes, I am indeed talking about the annual championship game of the National Football League and the most watched American television broadcast of the year. I Read More

Posted in Campaigns

The best of 2013 on CoolBrands…

Thumbs up

We are already mid-January, which means: New Year resolutions are written down, some of them have maybe even already been realized, the Christmas tree has left the living room and we are ready to embrace 2014 to the fullest. But Read More

Posted in MustReads