Generation Brandwashed?

Generation Brandwashed?

Brandwashed is the latest book of Martin Lindstrom. Lindstrom is Danish from origin, a huge Lego-fan, columnist for Time Magazine and Harvard Business Review, author of successful books like Brandsense and Buy-ology and elected by Time Magazine in 2009 as Read More

Posted in MustReads

GenY is a smart(phone) generation

GenY is a smart(phone) generation

According to a recent comScore research report in the US and in EU5 (Mobile Future in Focus), smartphone adoption continues to be more popular among Generation Y than to other segments in the market. While in the U.S., smartphone users Read More

Posted in Stats