USA GenY youngsters would love to work for pharmaceutical companies (27%), in tourism & entertainment (24%) and in the ICT sector (24%). Media (18%) and government jobs (16%) come in fourth and fifth. Fast food is at the top of the list of least favourite sectors in the USA. 30% of USA youngsters add fast food to their top3 of sectors never to work in, which is comparable with British youth (33%) but much higher than in other countries. The alcohol & tobacco industry also gets it in the neck (26%) amongst the American youngsters, which also goes for the oil and petroleum sector (20%). These are more results of the new youth survey by InSites Consulting amongst more than 4,000 respondents in 16 countries.

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Growing up during America’s “lost decade” (2000 – 2010) has certainly taken a toll on Generation Y in the United States. This generation lived through the collapse of the tech bubble in 2000 and the financial catastrophe of 2008, that is causing massive economic problems on a global scale until today. One of the outcomes of this continuing crisis, is that Generation Y doesn’t trust the stock market: forty percent of Gen Yers — 18- to 30-year-olds — say they will “never feel comfortable investing in the stock market,” according to a study from MFS Investment Management. Generation Y investors are conservative investors and invest more like their Baby Boomer parents, despite their long-term time horizon, according to the MFS Investing Sentiment Survey.

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Allthough there were some questions about privacy and adding affiliate links without informing users in the start of 2012, we almost can and must not ignore anymore the hottest startup from this moment: Pinterest. It’s an online pinboard, that lets you organize and share things you love. Is it that simple? Yes. And the amount of people using this startup is huge: Pinterest has hit the 10 million user mark of unique US visitors faster than any other site in history. Lemon.ly took a deep dive into Pinterest’s data to catalog the amazing rise of users and produced the infographic below. Mashable writes: “Since the company appears to be the hottest thing going — at least at this writing — consider this a snapshot of the next social media giant or the answer to tomorrow’s trivia question.”

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Two out of three (67%) USA youngsters aged 15 to 25 expect 2012 to become a better year than the previous one. A mere 7% have a real pessimistic view on the coming year and thinks that maybe last year was better after all. This is why the USA Millennials are amongst the more optimistic in the world, so is revealed by the results of a large-scale new youth survey by InSites Consulting amongst more than 4,000 respondents in 16 countries. The results in the UK are comparable with the USA results. About 66% of the youngsters there believe in a better 2012. The most positive opinions were discovered in Brazil (81%), Russia (79%) and China (76%). These are BRIC countries in full economic growth where, contrary to the other countries, youngsters are not confronted with crises and unemployment.

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It’s almost Valentine’s Day and yes, we know of course that only a minority of Gen Y will actually celebrate the Saint’s day. Many are happy singles and those who aren’t, well they celebrate their love and passion every day and night, right? Still, we wanted to share a few interesting youth facts of love and love making. A story about marriage, Mr. and Mrs. Right, and ‘having sex’ as a favorite leisure activity.

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