The demographic truth behind Gen Y

The demographic truth behind Gen Y

There are a lot of interesting perspectives on youth. Brain development, trends, psychology… The combination is the best, but also the hardest. I know that picking just one element out of the complex world is very limited, but the strange Read More

Posted in Thoughts

39% of youngsters think they are cool

39% of youngsters think they are cool

Some 43% of US youngsters think to be ‘cool’. This implies that the Americans are rather modest, since more youngsters think so about themselves in France (58%), Russia (61%), Poland (64%) and India (67%). InSites Consulting learned from its international Read More

Posted in Stats

A New F word for Millennials

A New F word for Millennials

In times of economic gloom and rising unemployment among youth, Millennials yet again remain positive and upbeat. In fact, 67% of young people in Europe say that they NEVER use the word “failure” to describe how they feel and 70% Read More

Posted in Trends