Test your Generation Y knowledge

GenYus quiz

Generation Y (aka Millennials) is no longer just a bunch of cool kids. Today they compose the biggest active young adults group (aged 17-33) that will definitely change business, economics and society in the next 5 to 10 years. Whether Read More

Posted in Stats

Generation Y on success and happiness

Be happy

‘Happiness can be found even in the darkest of times if one only remembers to turn on the light.’ -Albus Dumbledore (in J.K. Rowling’s ‘Harry Potter’) And apparently a lot of Millennials have found the light switch, according to The Read More

Posted in Stats

You go, Gen Y Girl!

Gen Y girl

It looks like Beyoncé is right: Girls will run the world. Or at least they have the ambition to do so. A survey on life priorities (including career, marriage and parenting) conducted by the Pew Research Center showed that 66% Read More

Posted in Stats

Infographic: How millennials eat

Millennial eating

I recently encountered this infographic by Splendid Communications on the eating behavior of Generation Y. Offering facts and figures on where they eat, what they like/dislike, what influences their eating behavior… Millennials are the most marketing savvy generation ever and Read More

Posted in Stats

Get youngsters interested in your shop

Millennial shopper

As published in StoreCheck Magazine on March 20, 2013, an interview by Erik Verdonck. How do you get youngsters interested in your shop? How do you bring the carefully prepared brand experience to the shelf? StoreCheck asked Joeri Van den Read More

Posted in Chats