The New Millennials will keep calm and…

Keep calm and carry on

… go shopping? …study hard? …love life? Not exactly, because according to a new study of MTV US (a division of Viacom) “the New Millennials will keep calm and carry on”. That’s indeed the title of their new study, from Read More

Posted in Stats

Gen Y: Most popular devices

Most popular devices

We all know what Carly Rae Jepsen’s favourite device is. And she’s not the only Millennial whose favourite is the mobile phone. According to this VIACOM infographic in the Next Normal survey, mobile phones are the number 1 owned device Read More

Posted in Stats

Girls, get your festival outfits ready!

Festival outfit

And why is that? Because the music festival season has begun, with Millennials all around the world looking forward to seeing their favourite bands, dancing to some electronic beats, drinking litres of beer, chilling in the green grass, but most Read More

Posted in Music

When Networks Network

Facebook tv suggestions

In last week’s blogpost about Millennials and social media, we saw that almost 8 in 10 Millennials have a social networking profile, Facebook being the most popular one, and about 40% of GenYers participate in social media for TV-related reasons. Read More

Posted in Stats

Share a coke with… Generation Y!

Searching in fridge

Last weekend I was in the local supermarket – looking for bananas, chocolate sauce and ice cream 🙂 – when I saw a girl, aged about 19, searching for something in the soda fridge. Very weird at first sight, but Read More

Posted in Campaigns

Charge your mobile phone with Nivea

Nivea Solar Ad Charger

Imagine summer in Brazil! You’re enjoying the sunshine, the beach, tanning… There’s absolutely no reason to leave the sun until you realize your mobile phone is about to die. I’m sure you can imagine tons of other situations where your phone just let Read More

Posted in Campaigns

Generation Y and Social Media

The Next Normal

In 2007, The Hampdens sang about ‘Generation Y’: “Meet me tonight on MySpace, I’ll be there, waiting.” Had it been 5 years later, it would probably have been Facebook they would have sang about… In this third infographic from The Read More

Posted in SocialMedia, Stats

All I want this summer is…

All I want this summer is...

…sunshine? It’s May already and I’m still wearing my winter boots, so let’s hope it’s true that after rain there will be sunshine! What I would also like for this summer is to find a suitcase full of money, to Read More

Posted in Stats

Millennial pride and tolerance

Pride and tolerance

Lana Del Rey isn’t the only Gen Yer who’s singing The National Anthem, apparently. According to this new infografic on pride and tolerance, from ‘The Next Normal’ survey of the VIACOM International Media Network, Millennials are more proud and tolerant compared to Read More

Posted in Stats