Best of 2012Best wishes never come too late, so as the first month of 2013 has almost come to an end, we still want to wish you all the best for the new year! Looking back at 2012, we’ve seen a great year passing by. So we’d like to share with you the most popular CoolBrands stories of 2012. In this blogpost you can find an overview of the top viewed articles and presentations of 2012. Enjoy! And we hope they can give you inspiration for 2013.

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How to keep Generation Y involved for longer than just 15 minutes of fame? Great that you managed to create a good campaign which received a lot of positive reactions. But it doesn’t end there. A frequent mistake is to take a break whenever something goes well. Wrong: you have to keep your young consumers involved. If not, you just had your fifteen minutes of fame, but you want to be legend, or not? Follow the FAIR model: FAIR = FAst, Innovative and Rewarding. So if you want fame? Be FAIR!

The FAIR model is step 4 in our 5 step plan for marketers to improve your marketing to the demanding Gen Y customers (based on interviews with 21 global marketing executives, such as Converse, Heineken, Abercrombie & Fitch, Reckitt & Benckiser and many more).

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The holiday season has passed. The season of presents, presents and more presents. However, in these times of economic downturn, this is not that evident, especially for us millennials. Moreover, consumer confidence is becoming more and more important, which is why ‘On Device Research’ did a large scale study on the difference between young people’s consumer confidence in developed markets and growth markets.

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Engagement toolboxOne of the biggest fears of a GenYer is to lead a boring life. Bring in your toolbox to keep it exciting and use your top consumers to spread the word. But be aware, you can’t just expect them to swallow every message. Do you really tap into their minds? How can you really engage them?

The engagement toolbox is step 3 in our 5 step plan for marketers to improve your marketing to the demanding Gen Y customers (based on interviews with 21 global marketing executives, such as Converse, Heineken, Abercrombie & Fitch, Reckitt & Benckiser and many more).

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Touchpoint mixThere are so many possibilities to connect with Generation Y, but the challenge lies in managing and integrating all these touch points. The shop in your favourite city is linked to Facebook, where you can find the latest collection you can buy online & share with your friends and wear afterwards on the event the brand organizes: integration is everything! So reaching out to millennials and communicating with them requires good touch point management.

The touch point mix is the second step in our 5 step plan for marketers to improve your marketing to the demanding Gen Y customers (based on interviews with 21 global marketing executives, such as Converse, Heineken, Abercrombie & Fitch, BBC, Reckitt & Benckiser and many more).

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