Generation Y: global citizens

Global citizenship

Spain, France, Germany, UK… Those are the top destinations for Gen Y students to study abroad. If this generation does not study abroad, then they will probably plan a journey around the world or spend a few months in some Read More

Posted in Chats

And they lived happilY…

And they lived happily ever after

Weddings; I wonder what comes to mind when you think about this word… Some of you will think: “Not my thing at all”, others will think “I cannot wait to organize my dream wedding in a big castle with my Read More

Posted in Insights

Living offline

Living offline

Imagine your life without the option of going on the Internet or using your smartphone. Older generations might think:” When I was young, there was no Internet nor did we have cell phones, so yes, it is not that difficult”. Read More

Posted in Insights

Gen Y Trends: The end of conspicuous branding?

Top Brands

Millennials are increasingly less interested in logo-centric clothes and want unbranded goods more and more. This growing trend for unbranded goods fits, in turn, in another broader trend among Millennials; the increasing trend to create their own personal style. If Read More

Posted in Stats

A new generation of travelers

Traveling youth

Millennials are not the travelers their baby boomer parents are. In fact, if you think about it, a GenYer first solo travel experience was most likely a hostel. The social aspect of hostels appeals to them, as it’s a great Read More

Posted in Insights

GenYus Campaigns: Dumb ways to die

Dumb ways to die

Young people really don’t listen to safety messages anymore. Generation Y (and the following Generation Z) are often so busy replying to a text or checking their Facebook while waiting for the train or metro to arrive, that they forget Read More

Posted in Campaigns