Millennials: the anti-reckless generation?

Traditional dream of the Millennial Generation

In times of social media, online dating, Tindering etc. one might think that the Millennials’ first time of everything happens sooner and sooner. Especially moms and dads of these GenYers know that in their time, everything was way different. And Read More

Posted in Stats

A Millennial view on creativity

Millennial view on creativity

For some, the term creativity conjures up thoughts of artists and musicians. For others, creativity is too lofty a concept to define, except in the abstract sense of being able to create something. Neither of these definitions is complete or Read More

Posted in Stats

5 Predictions for the future of digital

Predictions on the future of digital

Every year, the Belgian marketing foundation STIMA sets up its Trends Night to discuss what the past year has brought and what the future will bring. 5 speakers and trendwatchers shared their view: Bart De Waele of Wijs, Xavier Damman of Storify, Read More

Posted in Trends

The Millennial Bucket List

Millennials want it all

As much as we fuss over how different Millennials are, some of their preferences are the same as those of their predecessors. When reviewing the results of a recent Millennial InSites Consulting survey, it became apparent that while some areas of Read More

Posted in Stats

The Millennial effect on technology

Moore’s Law, a term originated in the seventies, states that the overall processing power for computers would double every two years. This means that technical evolution and the information processing capacity will reach its limits at some point. Moore’s Law Read More

Posted in Insights

Is your brand ready for Generation Z?

Is your brand ready for Generation Z?

Today’s brands are changing faster than ever in order to stay relevant to younger generations and with it come both opportunities and pitfalls that need to be accounted for. Generation Z is the latest hot topic in marketing and consumer Read More

Posted in NextGens