Get youngsters interested in your shop

Millennial shopper

As published in StoreCheck Magazine on March 20, 2013, an interview by Erik Verdonck. How do you get youngsters interested in your shop? How do you bring the carefully prepared brand experience to the shelf? StoreCheck asked Joeri Van den Read More

Posted in Chats

Marketing to Millennials with Social Media

Marketing to Millennials with Social Media

Gen Y, the bread-and-butter marketing target of today’s hot new brands, is the most socially connected generation yet. Also known as Millennials, these customers are considered pragmatic, discerning and possessed of high standards regarding corporate social responsibility, and consumer goods Read More

Posted in SocialMedia

The best of 2012 on Cool Brands

Thumbs up

Best wishes never come too late, so as the first month of 2013 has almost come to an end, we still want to wish you all the best for the new year! Looking back at 2012, we’ve seen a great year passing Read More

Posted in MustReads