Nowadays, Gen Y is entrepreneurial, decisive and this generation shows plenty of initiatives. That is also why ‘Owner’ is the fifth most popular job title for adolescents. As this generation is the first to be constantly online, it is important to find the right balance between their work and social life. They now start using their Facebook profile as a kind of business card.
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“I am what I create”. After sharing text, pictures, video and audio through social networks … we now search for topics with added value, like own creations. We move from ‘I am what I share’ towards ‘I am what I create’. It’s similar to what Tina Wells called as a cake baking trend. Youngsters are more interested in baking a cake, then in buying a cake. Easy to understand: your own cake is way more “shareable”.
Real influencers are distinguished not by their words, but by their creations. Creativity is the status symbol of choice. It provides independence, followers, fans as well as respect. Creative entrepreneurs are the new Hollywood stars. Their work features on T- shirts and hangs on the walls of teenagers’ bedrooms. Digital designers are fighting out battles live on stage, musicians are crazy about light architecture, video shows and typo-tricks. Design and creation, that’s rock’n roll!
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Disclaimer: fans of Lady Gaga or Adele be warned, some elements of this post may hurt your feelings, do know I appreciate them both. People who don’t like them, still can read on. Last year Jamie Anderson, Jörg Reckhenrich and Martin Kupp took an interesting and inspiring look at ‘Gaganomics‘ in “Lady Gaga: Born this Way?”, but now that we know the final recordsales of 2011 we learn that it’s not the extravagant Stefani Joanne Angelina Germanotta who has won the top prizes, it’s instead Adele Laurie Blue Adkins, better known by her first name, outselling Lady Gaga by the millions. Should we thus need to take a look at ’Adelonomics’?
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The number of Facebook fans is not a determination for a brand’s ranking. There are other important factors to obtain a spot in the Facebook Relationship Quality Index. Fathom Analytics describes four elements that identify the relationship with a brand. Of course, the number of Facebook fans partly matters, as well as the ‘momentum’, a factor based on how many fans are acquired in a certain period of time. Another element is ‘emotion’: a person can reflect their love or hate towards a brand. For measuring those emotions, MotiveQuest set up an analysis used by the Department of Homeland Security to track and monitor sentiments on the web. It is not remarkable that ‘loving’ (80%) occurs more than ‘hating’ a brand as it’s only possible for someone to ‘like’ a page on Facebook.
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Is the recession a reset button or a stop-consuming-now moment for Generation Y? What is the influence of Andy Warhol’s famous quote “In the future, everyone will be world-famous for 15 minutes,” in 2012? Why is baking cake important for millennials? Why are we all becoming Technoholics in the near future? In this Top 10 Generation Y Trends for 2012 article, I discuss 10 trends for 2012, concerning generarion Y. Find them below:
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