Top_BrandsMillennials are increasingly less interested in logo-centric clothes and want unbranded goods more and more. This growing trend for unbranded goods fits, in turn, in another broader trend among Millennials; the increasing trend to create their own personal style. If you let me, me and the hip hop artist Macklemore – both Gen Yers in heart and mind, we will show you how these different future trends fit together in one broad story.

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Traveling youthMillennials are not the travelers their baby boomer parents are. In fact, if you think about it, a GenYer first solo travel experience was most likely a hostel. The social aspect of hostels appeals to them, as it’s a great way to meet new people, even when traveling alone. But what is essential to this generation when going on holiday? I believe it’s a good bed, an affordable room and a trendy surrounding. But of course it’s not just the essentials which matter; what really makes them tick is the ‘uniqueness’ of a room, that one thing which sets them apart from the others. That one thing which makes them share a picture of their room, their surroundings on their social media account.

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Dumb ways to dieYoung people really don’t listen to safety messages anymore. Generation Y (and the following Generation Z) are often so busy replying to a text or checking their Facebook while waiting for the train or metro to arrive, that they forget they’re actually on the border of the railway platform. The result is that young people are most likely to get injured in or near a metro or train station. Because of this problem, Metro Trains asked McCann Melbourne to create an original, genuine and most of all sharable and effective safety campaign that would get noticed by young people.

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jeroenAlthough ‘Generation Y’ and ‘Millennials’ are the most commonly used names for the generation born between 1980 and 1996, they are also known as the Digital Natives. Digital Natives, as the name already indicates, form the first generation to really grow up with the internet and technology. They use technology to communicate with each other and embrace different social media to do so. This VIACOM infographic gives us an insight into the communication of Millennials in a digital world.

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FriendsGenYers are born between 1980 and 1996, so most of them grew up with the TV show Friends, which ran from from 1994 to 2004. But in contrast to the series, where the friends became like family to each other, almost half of the GenYers in the VIACOM Next normal survey name a family member as their best friend. Particularly in Brazil (70%), India (68%) and Saudi Arabia (61%) Millennials say a family member is their best friend.

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