The future of the (digital) music industry

Taylor Swift

Taylor Swift’s recent decision to remove her music from Spotify had the Internet in an uproar. The 25-year-old pop/country singer has released many chart topping songs and has a sizable fan base. Her decision to stop streaming her music stems Read More

Posted in Music

Is your brand Millennial-proof?

Is your brand Millennial-proof?

Millennials are still the biggest cohort of our society. Their impact on society has surpassed the influence of any previous generation and they are setting consumer trends for the coming years. Successful Millennial brands understood that it’s not merely about Read More

Posted in Talks

Trends for 2015: Impulse acting [4/4]

Impulse acting

Our ancestors had to be impulsive in order to survive. They were driven by rewards obtained in the short term. As society became more organized, planning ahead became increasingly important. However, the future is unpredictable in a rapidly changing society Read More

Posted in Trends

The rise of secret social media

Secret social media

Tired of scrolling through your Facebook newsfeed, refreshing your Twitter home page and flipping through your Instagram feed? You are not alone! An increasing number of people feel the same way about the constant bombardment of baby pictures, engagement announcements Read More

Posted in SocialMedia

Move it or lose it: How Millennials stay fit

Move it or lose it

Just like chocolate Santas and candy canes, a gym membership is a seasonable product. After waking up from the food coma induced by the heavy holiday meals (and the aforementioned Christmas candy canes), consumers find themselves craving a healthier lifestyle. Read More

Posted in Insights