Grand Theft Auto VWhat do you get when you combine a budget of £270 million, 5 years of work and one of greatest gaming concepts ever? You guessed it right: GTA 5! Getting a 10/10 on IGN’s website is very rare and puts the game level with the likes of other classics such as “The last of us”, “The legend of Zelda: Ocarina of Time” and “GTA 4”. They call it “One of the best video games ever made” and “a masterpiece”. The review of Nextgen gives GTA 5 a 10/10 on game play, control, replay, graphics and story. Being better than its predecessor, you can expect this game to be in the Guinness World of Records book for a lot of different reasons.

 READ MORE 
Posted in Thoughts | 1 Comment

Top_BrandsMillennials are increasingly less interested in logo-centric clothes and want unbranded goods more and more. This growing trend for unbranded goods fits, in turn, in another broader trend among Millennials; the increasing trend to create their own personal style. If you let me, me and the hip hop artist Macklemore – both Gen Yers in heart and mind, we will show you how these different future trends fit together in one broad story.

 READ MORE 
Posted in Stats | Leave a comment

Traveling youthMillennials are not the travelers their baby boomer parents are. In fact, if you think about it, a GenYer first solo travel experience was most likely a hostel. The social aspect of hostels appeals to them, as it’s a great way to meet new people, even when traveling alone. But what is essential to this generation when going on holiday? I believe it’s a good bed, an affordable room and a trendy surrounding. But of course it’s not just the essentials which matter; what really makes them tick is the ‘uniqueness’ of a room, that one thing which sets them apart from the others. That one thing which makes them share a picture of their room, their surroundings on their social media account.

 READ MORE 
Posted in Thoughts | 2 Comments

Dumb ways to dieYoung people really don’t listen to safety messages anymore. Generation Y (and the following Generation Z) are often so busy replying to a text or checking their Facebook while waiting for the train or metro to arrive, that they forget they’re actually on the border of the railway platform. The result is that young people are most likely to get injured in or near a metro or train station. Because of this problem, Metro Trains asked McCann Melbourne to create an original, genuine and most of all sharable and effective safety campaign that would get noticed by young people.

 READ MORE 

jeroenAlthough ‘Generation Y’ and ‘Millennials’ are the most commonly used names for the generation born between 1980 and 1996, they are also known as the Digital Natives. Digital Natives, as the name already indicates, form the first generation to really grow up with the internet and technology. They use technology to communicate with each other and embrace different social media to do so. This VIACOM infographic gives us an insight into the communication of Millennials in a digital world.

 READ MORE 
Posted in Stats | Leave a comment


Page 10 of 55« First...89101112...203040...Last »