Test your Generation Y knowledge

GenYus quiz

Generation Y (aka Millennials) is no longer just a bunch of cool kids. Today they compose the biggest active young adults group (aged 17-33) that will definitely change business, economics and society in the next 5 to 10 years. Whether Read More

Posted in Stats

Generation Y on success and happiness

Be happy

‘Happiness can be found even in the darkest of times if one only remembers to turn on the light.’ -Albus Dumbledore (in J.K. Rowling’s ‘Harry Potter’) And apparently a lot of Millennials have found the light switch, according to The Read More

Posted in Stats

You go, Gen Y Girl!

Gen Y girl

It looks like Beyoncé is right: Girls will run the world. Or at least they have the ambition to do so. A survey on life priorities (including career, marriage and parenting) conducted by the Pew Research Center showed that 66% Read More

Posted in Stats

Infographic: How millennials eat

Millennial eating

I recently encountered this infographic by Splendid Communications on the eating behavior of Generation Y. Offering facts and figures on where they eat, what they like/dislike, what influences their eating behavior… Millennials are the most marketing savvy generation ever and Read More

Posted in Stats