Share a coke with… Generation Y!

Searching in fridge

Last weekend I was in the local supermarket – looking for bananas, chocolate sauce and ice cream – when I saw a girl, aged about 19, searching for something in the soda fridge. Very weird at first sight, but when Read More

Posted in Campaigns

Charge your mobile phone with Nivea

Nivea Solar Ad Charger

Imagine summer in Brazil! You’re enjoying the sunshine, the beach, tanning… There’s absolutely no reason to leave the sun until you realize your mobile phone is about to die. I’m sure you can imagine tons of other situations where your phone just let Read More

Posted in Campaigns

Generation Y and Social Media

The Next Normal

In 2007, The Hampdens sang about ‘Generation Y’: “Meet me tonight on MySpace, I’ll be there, waiting.” Had it been 5 years later, it would probably have been Facebook they would have sang about… In this third infographic from The Read More

Posted in SocialMedia, Stats

All I want this summer is…

All I want this summer is...

…sunshine? It’s May already and I’m still wearing my winter boots, so let’s hope it’s true that after rain there will be sunshine! What I would also like for this summer is to find a suitcase full of money, to Read More

Posted in Stats

Millennial pride and tolerance

Pride and tolerance

Lana Del Rey isn’t the only Gen Yer who’s singing The National Anthem, apparently. According to this new infografic on pride and tolerance, from ‘The Next Normal’ survey of the VIACOM International Media Network, Millennials are more proud and tolerant compared to Read More

Posted in Stats

Test your Generation Y knowledge

GenYus quiz

Generation Y (aka Millennials) is no longer just a bunch of cool kids. Today they compose the biggest active young adults group (aged 17-33) that will definitely change business, economics and society in the next 5 to 10 years. Whether Read More

Posted in Stats

Generation Y on success and happiness

Be happy

‘Happiness can be found even in the darkest of times if one only remembers to turn on the light.’ -Albus Dumbledore (in J.K. Rowling’s ‘Harry Potter’) And apparently a lot of Millennials have found the light switch, according to The Read More

Posted in Stats