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frAGILE: Is NextGen marketing more chemistry than science?

In today’s post-truth society, change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find, where gender and age are blurring and family structures are unstructured. To cope with this fragile environment, NextGen (Gens Y & Z) consumers developed an agile mind and they expect the same agility, speed and good sense of brands and companies… So how do brands speed up their marketing strategies to get ready for the new decade?

Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh (NextGen expert and co-founder InSites Consulting) shares his insights on brands that bond beyond disruption. So, are you ready to discover how brands are introducing agile marketing thinking to keep up with the pace of the new decade?

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