The Snappy Generation

NextGen DNA

This series of 4 articles will shed a light on the 4 key DNA aspects of what is called NextGen – a combination of Millennials or Gen Y (currently the young adult generation of 21-36 year olds) and their successors Read More

Posted in Trends

5 Predictions for the future of digital

Predictions on the future of digital

Every year, the Belgian marketing foundation STIMA sets up its Trends Night to discuss what the past year has brought and what the future will bring. 5 speakers and trendwatchers shared their view: Bart De Waele of Wijs, Xavier Damman of Storify, Read More

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Trends for 2015: Impulse acting [4/4]

Impulse acting

Our ancestors had to be impulsive in order to survive. They were driven by rewards obtained in the short term. As society became more organized, planning ahead became increasingly important. However, the future is unpredictable in a rapidly changing society Read More

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Butterflies in your stomach

Butterflies in your stomach

Can you think of the disgusting taste of an erring fly during a summery cycle? Nothing, not even brains or intestines on my plate, gets even close to the heaving I undergo at such a moment. Yet professional chefs declare Read More

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5 Paradoxical Consumer Trends

Five paradoxical consumer trends

Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In a brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future. Read More

Posted in Trends