Let’s get personal with NextGen

Next up in our NextGen (Gen Y & Z) DNA characteristics series is the third DNA aspect: ‘I am making it’, in other words: personalization. One of the questions we asked in our global cross-generational study to four different generations Read More

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NextGen is dreaming of a better world

NextGen is dreaming of a better world

Next up in our NextGen (Gen Y & Z) DNA characteristics series? ‘Dreaming of a better world’ as this young generation is dreaming of creating a better society, a better planet. Let’s be honest: in today’s rapidly changing polarized political Read More

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The Snappy Generation

NextGen DNA

This series of 4 articles will shed a light on the 4 key DNA aspects of what is called NextGen – a combination of Millennials or Gen Y (currently the young adult generation of 21-36 year olds) and their successors Read More

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5 Predictions for the future of digital

Predictions on the future of digital

Every year, the Belgian marketing foundation STIMA sets up its Trends Night to discuss what the past year has brought and what the future will bring. 5 speakers and trendwatchers shared their view: Bart De Waele of Wijs, Xavier Damman of Storify, Read More

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Trends for 2015: Impulse acting [4/4]

Impulse acting

Our ancestors had to be impulsive in order to survive. They were driven by rewards obtained in the short term. As society became more organized, planning ahead became increasingly important. However, the future is unpredictable in a rapidly changing society Read More

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Butterflies in your stomach

Butterflies in your stomach

Can you think of the disgusting taste of an erring fly during a summery cycle? Nothing, not even brains or intestines on my plate, gets even close to the heaving I undergo at such a moment. Yet professional chefs declare Read More

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