While Generation Y has been in the picture for a long time, we might have forgotten there’s already another Generation on the market that creates a challenge for marketers to engage with: Gen Z. Unlike Gen Y, Gen Z are Read More
Last week, we’ve published a story about new research done by JWT on Generation Z: “The blurring concept of on- and offline for GenZ“. GenZ is the first true mobile generation, they don’t know what a landline is and they Read More
At JWT Intelligence, they’ve conducted new research on Gen Z. A generation they call “the fledgling generation, born after 1995, that follows the Millennials”. They are the first true mobile generation, they don’t know what a landline is and they Read More
![An in depth look at the US digital Consumer [Infographic]](/wp-content/uploads/2012/02/digital-media-430x2841.jpg)
Allthough we are trying to avoid misconceptions about the names we give to differing generations (Generation Y, Millennials, Generation X, Boomers, Generation Z) this is a free world and it’s everybody’s right to coin a name for a generation. Nielsen Read More
Yes it’s 2012; we leave 2011 and all the toplists and trends behind us. And before we will dive deep into new research about youth, branding and Generation Y, we feel that at the beginning of january 2012, we cannot Read More
“They are realists, they are materialists. They are culturally liberal, if not politically progressive. They are upwardly mobile, yet they live with their parents longer than others ever did. Many of their social interactions take place on the Internet, where Read More