When I say Millennial, you say….

When I say Millennial, you say

A Millennial’s Attempt At Understanding Research About Her Own Generation – #ResearchAboutMillennials Ever attended a conference presentation feeling like you were in a Discovery Channel documentary about yourself? If so, you’re probably a Millennial. Millennials have been placed in the Read More

Posted in NextGens

Generation Lazy?

Generation Lazy

After Generations X, Y and Z, are we now up to generation L(azy)? The Internet and technology have become so smart that life is becoming very easy for us. And it will only get better, faster and smarter. Everything we Read More

Posted in Insights, NextGens

Is your brand ready for Generation Z?

Is your brand ready for Generation Z?

Today’s brands are changing faster than ever in order to stay relevant to younger generations and with it come both opportunities and pitfalls that need to be accounted for. Generation Z is the latest hot topic in marketing and consumer Read More

Posted in NextGens

Screenagers

Screenagers

A great deal has already been written about Generation Z. They are the multi-screen generation, growing up with an iPhone in the one hand, an iPad in the other and meanwhile checking their favorite show on TV. You could say Read More

Posted in NextGens

Trendwatching with Generation Z

Up close and personal with Generation Z

Up close and personal with Generation Z. These young consumers (born between 1992 and 2010) grew up post 9/11 in an environment dominated by the Internet and cellphones. Whereas Millennials grew up with the worldwide web, this generation grew up Read More

Posted in NextGens

What young people add to ads

7 reasons why kids like ads

On June 5th Viacom gathered the best of Belgium’s advertising and advertisers for its Identify Kids and Identify Youth event at Technopolis in Mechelen. It was an inspiring day full of interesting insights on modern-day kids and Millennials. InSites Consulting Read More

Posted in Campaigns, NextGens