The No Bullshit Brand Diet

No Bullshit Brand Diet

Healthy living is no longer a trend or fad followed by a select group of people. It’s a mainstream way of life which consumers strive to achieve every day and apply to every decision they make. At the MRS Healthy Read More

Posted in Insights

Men’s grooming is booming

Men's grooming is booming

When you type words like ‘make-up’ or ‘lipstick’ in Google or any other search engine, the only pictures you see are women or girls wearing their favorite blush or foundation. Well, Google, you’d better update your images quickly when we are talking Read More

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A Millennial view on mobility

A millennial view on mobility

Despite the growth of population and economy, the transportation of people has reached its peak. There is a general phenomenon of reduced mobility. In the first place there is the ageing of the population. A larger group of elderly have Read More

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How youngsters are consuming for a better world

How youngsters are consuming for a better world

The headlines are not hiding it: natural disasters, extreme weather circumstances and scores of shortages are hitting our planet. The attention for the consequences of global warming is rising and people seem to become increasingly aware of the fact that Read More

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Smart jewelry: the wearable wearables

Smart jewelry

Whoever said that women and technology don’t match, doesn’t know what they are talking about. On the contrary, women love technology. However, it is remarkable that not many women are excited about the activity-tracking wristbands and smart watches that are Read More

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Taking a break from your digital addiction

Digital addiction

Virtual Reality, the Internet of Things, Wearables… New technologies are assisting us increasingly in our daily functioning. They make our life easier and help us gain time. However, we contribute that time to digital connections and increasingly less to our Read More

Posted in Insights