Taking a break from your digital addiction

Digital addiction

Virtual Reality, the Internet of Things, Wearables… New technologies are assisting us increasingly in our daily functioning. They make our life easier and help us gain time. However, we contribute that time to digital connections and increasingly less to our Read More

Posted in Insights

Is authenticity still important?

Is authenticity still important?

“There are now, by our rough estimate, 184,597,433,860 references to ‘authenticity’ used to brand products and services.”, according to Eric Pinckert at BrandCulture. This estimate by BrandCulture teaches us that authenticity is in, but the question is: will this be the case Read More

Posted in Insights


GIF by Emma Darvick

Human beings are driven by emotions. It is one of the most important aspects of mankind. Emotions transcend logical reasoning. Empathy for instance is what separates us, Homo sapiens, from animals. It is a trait that makes us unique. Everyone Read More

Posted in Insights

Is the shareconomy dead?

Is the shareconomy dead

On average, a drill will be used 15 minutes during its lifetime, similarly the average car will be parked 95% of its lifetime. The solution, with the first initiatives being introduced early 2010, is collaborative consumption also referred to as Read More

Posted in Insights, Stats

A gender-fluid generation

Gender used to be a way to simplify marketing. However, times have changed and people are dreaming of a better world. That’s where gender fluidity comes in. Gender identity isn’t as black and white anymore as female or male. Moreover, Read More

Posted in Insights

Generation Lazy?

Generation Lazy

After Generations X, Y and Z, are we now up to generation L(azy)? The Internet and technology have become so smart that life is becoming very easy for us. And it will only get better, faster and smarter. Everything we Read More

Posted in Insights, NextGens

4 tips to get Millennials to shop till they drop

Millennial shoppers

Millennials are on the threshold of becoming the most powerful force in the consumer market. A recent US report on the Millennials‘ annual purchasing power indicates an estimate of $200 billion of direct purchasing power and $500 billion of indirect spending Read More

Posted in Insights