A Millennial take on food consumption

A Millennial take on food consumtion

Kimberly Egan, CEO of the Center for Culinary Development, already stated in 2009: “Generation Y has a game-changing approach to food consumption that will definitely affect how other demographics, including Gen Xers and Baby Boomers, shop and eat”. (Progressive Grocer, Read More

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The Scandinavian way of working? Lagom!

The Scandinavian model - working by the Lagom principle

Whereas Silicon Valley is widely considered to be the economic darling of this era, Scandinavia is often appraised on a more societal level, providing a rich balance of personal comfort, economic strength and overall societal welfare to its inhabitants. This Read More

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The No Bullshit Brand Diet

No Bullshit Brand Diet

Healthy living is no longer a trend or fad followed by a select group of people. It’s a mainstream way of life which consumers strive to achieve every day and apply to every decision they make. At the MRS Healthy Read More

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Men’s grooming is booming

Men's grooming is booming

When you type words like ‘make-up’ or ‘lipstick’ in Google or any other search engine, the only pictures you see are women or girls wearing their favorite blush or foundation. Well, Google, you’d better update your images quickly when we are talking Read More

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