Generation Y: global citizens

Global citizenship

Spain, France, Germany, UK… Those are the top destinations for Gen Y students to study abroad. If this generation does not study abroad, then they will probably plan a journey around the world or spend a few months in some Read More

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Get youngsters interested in your shop

Millennial shopper

As published in StoreCheck Magazine on March 20, 2013, an interview by Erik Verdonck. How do you get youngsters interested in your shop? How do you bring the carefully prepared brand experience to the shelf? StoreCheck asked Joeri Van den Read More

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Only The Brave survive

Joeri at DIESEL

An exclusive father-son interview with Renzo and Andrea Rosso, the creative brains and hearts behind DIESEL and 55DSL. A few weeks ago I got invited to the headquarters of DIESEL in Breganze, Italy to explain my book’s content to an Read More

Posted in Chats