Category Archives: Branding
To swiftly sift the more than 3,000 advertising messages youth is bombarded with every day, they are increasingly using their friends and immediate social circle (including parents) as a relevancy filter. Only the news, TV programs, movies, restaurants and bars, …
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Posted in Branding, Conversations, Cool
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I believe that for a brand to be successful in the tween market, it must understand three essentials needs of the tween consumer: aspiration, security, and acceptance. The combination of these three doesn’t equal success 100% of the time, but …
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Posted in Branding, Self-ID
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Trying to market in today’s environment has become quite an interesting task to say the least. With opportunities constantly opening up and new possibilities appearing everyday, figuring out what to do, what you need and what it would take to …
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Posted in Advertising, Branding, Conversations
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Today, I got inspired by the MTV Sticky website/newsletter. It’s funny. Not so long ago, computer games were bad. Capital-letter bad. Games were the forces of evil. Gaming made children epileptic, fat, stupid and violent. Games immersed little kids so …
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Today Apple has released the second generation of its tablet computer iPad internationally in 25 countries. In the US, where it was launched on 11 March, many stores sold out within hours. Like many marketing campaigns of Apple, this one is …
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