Category Archives: Branding
Why should I write a blogpost about a singer who just released her first single and who’s just started climbing the hitparades while we speak (#3 in single top 100 The Netherlands as we speak)? Because there is a lot …
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Posted in Advertising, Branding, Conversations, Real
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Brands performing crowdsourcing via social networks have experienced positive results, but the practice can also backfire on you as a brand or as a company. Results from this new report by WaveMetrix (pdf, Q3 2011 Benefits and Limits of a …
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In the top 10 2011 Best Global Brands that is annually made by Interbrand there’s a new kid on the block entering the top 10. Yes, you might all know the brand with the little fruity logo: it’s Apple taking …
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Life is a playground……. this slogan is true for everyone, but especially for Millenials. Life of youngsters is full of continuous input and stimulus. Not only did we grow up with commercials on colour TV’s; we now have social media …
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Posted in Advertising, Branding, Gen Y DNA
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Brand consideration has become a key pastime for consumers. For over half of the population studied in this paper by Initiative (pdf), – 52% of the interviewees said they enjoy searching online for a wide range of brands and products. …
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Posted in Branding, Conversations
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