Category Archives: Branding
Did you ever think that IKEA and the well known hotel chain Marriott would collaborate for the purpose of what they call ‘the next generation’? Then you probably haven’t heard about Moxy yet. Last summer, Inter IKEA (IKEA’s parent company) …
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As published in StoreCheck Magazine on March 20, 2013, an interview by Erik Verdonck. How do you get youngsters interested in your shop? How do you bring the carefully prepared brand experience to the shelf? StoreCheck asked Joeri Van den …
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Posted in Branding, Gen Y DNA
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An exclusive interview with Franz Drack, Global Marketing Manager of ABSOLUT Vodka. Last December I had the great opportunity to present ‘How Cool Brands Stay Hot‘ at the global headquarters of ABSOLUT Vodka, part of Pernod Ricard, in Stockholm. After …
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Posted in Advertising, Branding
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How to keep Generation Y involved for longer than just 15 minutes of fame? Great that you managed to create a good campaign which received a lot of positive reactions. But it doesn’t end there. A frequent mistake is to take a …
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Posted in Branding, Conversations
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Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere. Generation Y is the first generation that grew up with internet and is used to having everything at its fingertips. Based on interviews …
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