Category Archives: Cool
An exclusive father-son interview with Renzo and Andrea Rosso, the creative brains and hearts behind DIESEL and 55DSL. A few weeks ago I got invited to the headquarters of DIESEL in Breganze, Italy to explain my book’s content to an …
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Last week the American Marketing Association Foundation (AMAF) announced ‘How Cool Brands Stay Hot: Branding to Generation Y’ as the winner of the 2012 Berry-AMA Book Prize for the best book in marketing. This award recognizes books whose innovative ideas …
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It sounds rather like a commercial study, but researchers at the Medical Center of Rochester University investigated how ‘cool’ evolved through time. Would we still consider Miles Davis or James Dean to be cool? Researcher Dan Nimrod clearly says no: “James …
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A little less than 8 out of 10 (78%) US youngsters think both Apple and iPhone are cool brands. Converse (Allstars) and SONY come second (66%). Other cool brands are H&M, Nike, Nintendo and Coca-Cola, with about 6 out of …
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Some 43% of US youngsters think to be ‘cool’. This implies that the Americans are rather modest, since more youngsters think so about themselves in France (58%), Russia (61%), Poland (64%) and India (67%). InSites Consulting learned from its international …
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