The American Marketing Association Foundation (AMAF) announced How Cool Brands Stay Hot: Branding to Generation Y (Kogan Page) as the winner of the 2012 Berry-AMA Book Prize for the best book in marketing. This award recognizes books whose innovative ideas have had significant impact on marketing and related fields and set the standard for excellence.The selection of the Berry-AMA Book Prize winner and finalists included a five member team of marketing experts led by the AMA VP of Publications Robert Lusch, James and Pamela Muzzy Chair in Entrepreneurship and Executive Director, McGuire Center for Entrepreneurship, Eller College of Management, University of Arizona. The judging panel also included William Cron (Texas Christian University), Michael Krauss (Market Strategy Group), Gordon Wyner (Millward Brown Inc.), and Valarie Zeithaml (University of North Carolina).
According to Lusch, “the committee found all of the Berry-AMA Book Prize finalists as timely, well written and relevant and they recommend all of them. However, How Cool Brands Stay Hot is a must read for anyone marketing to Generation Y. Once you start reading it you will immediately start taking notes on how you can enhance your brand’s relevancy to Generation Y.”
Early 2012, Expert Marketeer awarded How Cool Brands Stay Hot Marketing Book of the Year 2012. Expert Marketeeer’s Advisory Board reduced a long-list of 50 books to a short-list of 10 finalists. Voting was opened on January 24, 2012 and was open to everyone in the marketing world. Voting closed on January 31, 2012. 2,154 marketeers from 85 different countries all over the world voted for their favourite Marketing Book of The Year 2011.Winning co-author Joeri Van den Bergh: “I believe our book fulfills the need to understand the new empowered consumer generation. Gen Y is a media savvy cohort that incites marketers to change their approach to branding and communicating. The fact that our book is based on 5 years of research and business experience of both MTV and InSites Consulting combined with the numerous case studies as well as the international roadshow of last year must have helped us to win this valuable award.”