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Consumer tastes are changing at a greater pace than ever before and the youngest generation(s), are showing the most dramatic shifts of all. Generation Y (those born between 1980 and 1999), is one of the most important generations with a …
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Posted in Cool, Gen Y DNA, Uncategorized
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A recent study titled “How Millennials Are Interacting with Organizations on Facebook: A Survey of Their Uses and Organization-Public Relationships on Facebook” done by Assistant Professor of Communication at Appalachian State University Tina McCorkindale shows us the value of the …
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Posted in Branding, Cool
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953 Youthly Malaysian people and users of YUBERACTIVE were asked to respond on a survey about their values and lifestyle, purchase behavior and socio-economic opinions. This is the last blog of the three different topics about the opinion of Malaysian youth …
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Posted in Gen Y DNA
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YUBERACTIVE asked a total of 953 youthly Malaysian respondents about their values and lifestyle, their purchase behavior and their socio-economic opinions. We want to give you a summary of the full report we were lucky to receive and give you 3 …
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Posted in Branding, Gen Y DNA
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