Pedro De Bruyckere


First name:Pedro
Last name:De Bruyckere
Company:Artevelde Hogeschool
Website:http://www.xyofeinstein.be


Pedro De Bruyckere (@thebandb) is co-author of ‘Is het nu generatie X, Y of Einstein.' He is researcher & teacher at the Arteveldehogeschool University College and hopes to finish his PHD on the perception of authenticity in school in 2012. He is an often asked public speaker and keeps a blog on youth research and education (in dutch). You can read this blog on www.xyofeinstein.be.


It sounds rather like a commercial study, but researchers at the Medical Center of Rochester University investigated how ‘cool’ evolved through time. Would we still consider Miles Davis or James Dean to be cool? Researcher Dan Nimrod clearly says no: “James …

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There are a lot of interesting perspectives on youth. Brain development, trends, psychology… The combination is the best, but also the hardest. I know that picking just one element out of the complex world is very limited, but the strange …

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Disclaimer: fans of Lady Gaga or Adele be warned, some elements of this post may hurt your feelings, do know I appreciate them both. People who don’t like them, still can read on. Last year Jamie Anderson, Jörg Reckhenrich and …

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Posted in Branding, Real, Unique | 1 Comment

It’s a concept we all know and that makes a lot of sense to many of us, the concept of Digital Natives (and digital immigrants). Prensky coined this concept already in 2001 and it spread like wildfire. It’s used as …

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Posted in Gen Y DNA | 1 Comment

The American GirlScouts deliver quite a lot interesting research on youth. Last week they presented a report on the influence reality tv can have on girls. For me they are, in fact, talking about correlation than the causal relationship they …

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Posted in Real | Leave a comment


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