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Matthijs van den Broek started in june 2011 as a Conversation Manager at Insites Consuling. Before joining InSites, he was the editor-in-chief of Marketingfacts.nl, the famous Dutch Marketing blog. Matthijs | |||||||||
Snooping, in a security context, is the unauthorized access to another person’s or company’s data. Snooping can include casual observance of an e-mail that appears on another’s computer screen or watching what someone else is typing. And this snooping, in …
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Posted in Gen Y DNA
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Ok, so some brands are just…. a little weird. Or cool. Or real. Or crazy or very strategically starting conversations. I just don’t know how you would qualify Skittles as a brand. What I do know is that I ate …
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Social shopping by Gen Y/millennials. It’s only a small subject and part of a larger, fashionably designed and very interesting research done by JWT about social shopping and e-commerce (you can download it here after subscription). In the report, JWT …
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Posted in Conversations
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According to a july 2011 study from the Pew Research Center Internet & American Life Project, smartphone penetration has reached more than half (52%) of the adults in the US (18-to-29-year-old). The study also reveals that 45% of 30-to-49-year-olds own …
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Posted in Conversations, Gen Y DNA
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Interesting observations about the usage of public transport by Gen Y’ers Down Under. New 2011 figures released by the Public Transport Authority in Australia show that commuters aged between 18 and 25 now make up 35 per cent of all …
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Posted in Conversations, Gen Y DNA, Uncategorized
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