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Matthijs van den Broek started in june 2011 as a Conversation Manager at Insites Consuling. Before joining InSites, he was the editor-in-chief of Marketingfacts.nl, the famous Dutch Marketing blog. Matthijs | |||||||||
Last week, we’ve published a story about new research done by JWT on Generation Z: “The blurring concept of on- and offline for GenZ“. GenZ is the first true mobile generation, they don’t know what a landline is and they …
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Posted in Branding, Gen Y DNA
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At JWT Intelligence, they’ve conducted new research on Gen Z. A generation they call “the fledgling generation, born after 1995, that follows the Millennials”. They are the first true mobile generation, they don’t know what a landline is and they …
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Posted in Gen Y DNA
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“I will flirt, kiss, date and dump. I will wake up on your couch, and have no clue who you are.” Got your attention? Great. 48, a new mobile network brand created by O2 in Ireland, is solely focusing on …
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Posted in Advertising, Branding, Cool, Gen Y DNA, Real, Unique
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So, allthough a recent study we did found that Generation Y around the world tends to be rather happy, there are of course Y’ers who are suffering from depression, not feeling that happy at all. And depression…. appears to be …
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Posted in Gen Y DNA
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New research from Boston Consulting Group separates the GenY population of 79 million people in the U.S. into six distinct and new groups. A key focus of the research was to determine how behaviors and attitudes differ between Millennials and …
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Posted in Gen Y DNA
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