Since April 2006 blogging on youth marketing @ http://www.youngmarketing.nl (sorry, in Dutch).
How Cool Brands Stay Hot in 10 bullets
After a PDF review in 2010 and the first print of ‘How Cool Brands Stay Hot‘ in 2011, I’ve just finished reading the new edition for the third time. Indeed, a second edition of the publication that brought authors Joeri Van den Read More
Posted in MustReads
Generation Z, it’s no longer a mother’s world!
Mid-April the 22nd edition of the yearly Trends in Kids and Youth Marketing Congress took place; the location this time was the Museum for Communication in The Hague. This is a report of day 1, the Kids Day. Some 120 Read More
Reckless youth to seduce with reward
It is of all times that teenagers are acting impulsive, which often proves to be stupid. Not without consequences these days, as witnesses are capturing all events with their mobile phones, posting it online before the unfortunate hero realizes what Read More
Posted in Campaigns