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Chloe Demuynck

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Is authenticity still important?

Is authenticity still important?

“There are now, by our rough estimate, 184,597,433,860 references to ‘authenticity’ used to brand products and services.”, according to Eric Pinckert at BrandCulture. This estimate by BrandCulture teaches us that authenticity is in, but the question is: will this be the case Read More

Posted in Insights