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Replay our frAGILE webinar Replay the frAGILE webinar

Today we hosted our frAGILE: Is NextGen marketing more chemistry than science? webinar with Joeri Van den Bergh. A 1hour live YouTube broadcast on how to speed up your NextGen marketing…

In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find and where gender and age are blurring . To cope with this fragile environment, NextGen (Gen Y & Z) consumers developed an agile mind and they expect the same agility, speed and good sense of brands. Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…), the frAGILE story shares insights on brands that bond beyond disruption.

So tune in to YouTube and hear the frAGILE story first-hand from NextGen expert Joeri Van den Bergh.

Would you like to read more on NextGen and how the fragile world impacts their take on life and how they deal with brands? Have a look at our new frAGILE: Is NextGen marketing more chemistry than science bookzine (based on dozens of international expert interviews with senior marketing executives of renowned brands such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…).

Get your free NextGen bookzine downloads

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Posted in Talks