Even though many are still reeling from Amazon’s latest move towards world domination through their acquisition of Whole Foods, they’ve just announced a new feature, which takes on a new target: clothing subscription services like Stitch Fix (which I am personally a fan of).
The new news
Amazon has added a new try-before-you-buy service for Prime members, which helps them to tackle one of the biggest uncertainties of buying clothes online. It’s called Prime Wardrobe.
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How it works?
The differences between Amazon’s take on this and other services like Stitch Fix are:
- With Prime Wardrobe you get to pick your clothes (whereas with the others a stylist selects pieces for you)
- If you keep 2-3 items you get a 10% discount and if you keep 4+, you get a 20% discount (with the others you get a 20% discount only if you keep all 5 pieces)
- And you get 7 days to try on/think about it (you get 3 days with most of the others)
- Shipping is also free both ways and there is no styling fee (others charge ~$20 per box if you don’t keep anything)
- No subscription fee
There are also still some questions to be answered like:
- How many pieces can you get at a time?
- What types of brands/products are included?
- Is there a fee if you don’t keep anything?
- Is there a subscription option coming?
My two cents
Generally, the idea of Prime Wardrobe is intriguing. However, personally, I’m on the fence. For me, and I’m sure for many other Stich Fix-ers, one of the main draws is receiving a curated selection of items that have been specifically chosen just for you by a friendly stylist, over picking your own stuff. On the one hand, you have the control, which is appealing, for obvious reasons. But I’m not sure I’d want to give up the element of surprise.
Obviously, Amazon is trying (and some would say, succeeding) to take over the whole world. I for one am pretty interested in this concept. Stay tuned for my own personal review once Prime Wardrobe is up and running.
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