It’s the most wonderful time of the year! Yay, the holidays are just around the corner, which means we can look forward to a lot of food, cozy times with friends & family AND lots of presents to give and receive :). Yet, looking forward also means looking back. This time of year is also the time of year reviews, top lists and remembering the good & bad things we faced the past year.
As I am a great fan of lists and as I love (good) commercials, I would like to share my personal top 5 of the best 2016 commercials with you. It is a fact that in times of advertising overload, you have to be pretty good to make people remember your commercial, your message and most importantly: your brand.
Here are the five I remembered from the past year. And I’m warning you, I don’t know if it’s me or just the commercial world in general, but this year I’m taking you on an emotional rollercoaster.
Hot tweetaway: An emotional rollercoaster through the 2016 world of advertising insit.es/2i9tMRh by @MasNatalie via @CoolBrands #bestcommercialsof2016
Hyundai – First Date
Let’s kick off this list with a funny yet very good one: the Hyundai First Date Super Bowl commercial. Although (oddly enough) this one didn’t cross my mind during my selection for the Best Super Bowl Commercials of 2016, it does now. The commercial is about a hilarious situation that might look familiar to a lot of dads amongst you: they will go very far to protect their daughters, especially when it comes to boys. In this 1-minute ad, a dad (played by Kevin Hart) hands the keys of his new Hyundai Genesis to the guy who is taking his daughter on a date. The ad shows a feature of the car that allows the dad to track the car location. See for yourself what happens next 🙂
Amazon – A priest and imam meet for a cup of tea
Let’s go for that first goose bump moment with this Amazon Prime ad, where a priest and imam meet for a cup of tea. But that’s not the full story: when the imam prepares to leave, both of them suffer from sore knees. Afterwards, they both take their smartphones and buy each other the same gift: a very clever one ;). While Amazon realized this might be a sensitive subject to portray, they wanted to be respectful to the religions who are featured in it. With result. Just sit back and enjoy this short story and experience a “goosebumps-and-at-the-same-time-a-smile-on-your-face moment”.
AT&T – It can wait
Another one definitely worth featuring in my top list is AT&T’s new texting-and-driving campaign. Talking about delivering a clear message by using storytelling, this commercial might be a winner. Last year’s campaign was already a very successful one, but this one does not have to be inferior as well. Despite the fact that it’s a rather long commercial, it’s worth watching and hopefully, the clear message reaches you as well. When you already want to start your NY resolution list by the way, here’s already one thing to put on there: Don’t text & drive, it can wait.
Rio Paralympics – We’re the Superhumans
While we’ve spent a lot of attention on the Olympics this year, we must not forget there was another great event as well taking place: the Rio Paralympics. And I have to say that this one has really caught people’s attention more than ever, because of this genius (most shared) Olympics spot. Why is it genius? Because it goes beyond sports. It features not just athletes, but various kinds of physically or mentally challenged people and their integration in every aspect of daily life. Because they can and they do. Just watch it and prepare for the next goose-bump moment.
Google – Year in Search 2016
What better way to end a list with a year review, but different than the one we’re familiar with? As this is not really a commercial, it’s still a video I will remember for a long time. In approximately 2 minutes, Google is trying to summarize what people searched for in 2016; yes, indeed: all the bad things that happened to this world. But instead of focusing on the bad, they focus on the love and hope that surrounded these 2016 lowlights. Goose-bump moment number 3, check. Another thing on your 2017 list, check: love is out there, search on.
Happy holidays & looking forward to discovering what great commercials will come our way in 2017!