Although ‘Generation Y’ and ‘Millennials’ are the most commonly used names for the generation born between 1980 and 1996, they are also known as the Digital Natives. Digital Natives, as the name already indicates, form the first generation to really grow up with the internet and technology. They use technology to communicate with each other and embrace different social media to do so. This VIACOM infographic gives us an insight into the communication of Millennials in a digital world.
Most Millennials were around 11 years old when they first set up an account on a social medium and are active on 3 social media websites on average. GenYers feel social media has a beneficial effect on relationships with friends (75%), brothers and sisters (50%) and parents (40%). 68% of Millennials even say they keep up friendships because of the internet!
The favorite way of 15-to-30-year-old Millennials to communicate with each other in the digital world is by using e-mail (92%), followed by social media (85%) and instant messaging (68%). Instant messaging is also the least favorite way of communicating amongst 9-to-14-year olds (49%), followed by social media at 60% and e-mail at 68%.
15-to-24-year-old GenYers have the most digital conversations (19 each day), followed by 25-to-30-year olds (18 per day) and 12-to-14-year olds (15 digital conversations every day):