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Way to Work Adecco Adecco’s mission for the lost generation

For all those Gen Y’ers who are coping with a postgraduate depression, here’s some good news! Job stress, money worries and insecurities can be put aside, Adecco wants to help the unemployed. Under the motto of ‘turning the lost generation into the loved generation’, Adecco introduced their first global campaign to help Gen Y’ers find a job in times of economic recession. This lead to the creation of a new platform called ‘WayToWork’, where youngsters from all parts of the world can kickstart their jobsearch. On the website, there are some tips to write a kickass resume, tips to rock an interview and the possibility to attend hot workshops.

Next to this, there’s also a contest called ‘Around the world in 80 jobs’, where 8 graduated Gen Y’ers are getting the chance to test their qualities jobwise, and to pimp their experience by practicing different jobs at different locations.

The WayToWork campaign’s focus is not mainly on the competition, but more about coaching recent graduates into getting the right job. For example, jobseekers also had the chance to meet Adecco coaches on April 30thin the streets’ of 50 countries. Although results are not yet known, I believe this effort meant a lot to youngsters who are dying to start the job of their lives.

All traffic to the WayToWork website is generated by a viral spot on social media, so I think Gen Y’ers will find their way quickly.

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One Response to “Adecco’s mission for the lost generation”

  1. Kortjes: autobezit daalt, Path groeit, lezen van scherm krijgt voorkeur, en meer (week 20, 2013) - Trends in Kids- & Jongerenmarketing

    […] lost generation into the loved generation’, Adecco introduced their first global campaign to help Gen Y’ers find a job in times of economic recession; at a new platform called ‘WayToWork’ youngsters from all parts of the world can […]

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