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Be happy Generation Y on success and happiness

‘Happiness can be found even in the darkest of times if one only remembers to turn on the light.’

-Albus Dumbledore (in J.K. Rowling’s ‘Harry Potter’)

And apparently a lot of Millennials have found the light switch, according to The Next Normal survey of theVIACOM International Media Network. The results of the survey, conducted among 15,000 Millennials, from 9 to 30 years old and across 24 countries, are published on the VIMNInsights Tumblr.

Gen Y is a very happy generation

Three out of 4 Millennials consider themselves very happy. Gen Yers in Mexico, Argentina and Brazil especially, are walking on sunshine. The main happiness drivers among Gen Yers are being happy together with their family (49%) and friends (46%), followed by being successful (34%) and, having time for fun & relaxation (33%). The top 5 of the happiness drivers is closed by going on holiday (33%).

No stress

The global stress level among Gen Yers is at 33%. Millennials in China, Greece, Japan and Italy particularly, are stressed out. But on the bright side: the happiness level is more than twice as high at 76%! The most popular ways to relax when they’re stressed out are watching TV, talking to friends and listening to music. More information on ‘The Next Normal’ survey can be found here.

viacom TNN HS v2

And to help a little with the happiness:

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2 Responses to “Generation Y on success and happiness”

  1. Millennial pride and tolerance | How Cool Brands Stay Hot

    […] tolerant compared to their peers in 2006. (We discussed the first one, about success and happiness here). More results from the survey can be found on the VIMNInsights […]

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  2. Infographic: Friends and family | How Cool Brands Stay Hot

    […] GenYers are born between 1980 and 1996, so most of them grew up with the TV show Friends, which ran from from 1994 to 2004. But in contrast to the series, where the friends became like family to each other, almost half of the GenYers in the VIACOM Next normal survey name a family member as their best friend. Particularly in Brazil (70%), India (68%) and Saudi Arabia (61%) Millennials say a family member is their best friend. Millennials are inspired more by their families than by anyone else (81%) and they also trust their mother the most (78%). 58% of Millennials in the survey say that being part of a loving family is a sign of success and 49% even say it’s a driver of happiness. […]

    Reply