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No guts No glory No guts, no glory: 5 steps to become a brave new marketer

Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere. This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.

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