GenY is a smart(phone) generation GenY is a smart(phone) generation

According to a recent comScore research report in the US and in EU5 (Mobile Future in Focus), smartphone adoption continues to be more popular among Generation Y than to other segments in the market. While in the U.S., smartphone users are fairly evenly split among males and females, EU5 markets have a higher incidence of male users (55.7 percent). In both the U.S. and Europe, 25-34 year olds, or what we for the most part consider Generation Y, comprise the largest proportion of the respective markets, followed by 35-44 year olds. Europe has a slightly higher profile of smartphone users age 55 and older, while the U.S. has a higher percentage of 18-24 year old users.

Smartphone share total audience

Smartphone adoption Generation Y

A finding that is also very interesting (and created a lot of newsy buzz) is that out of all mobile operating systems (iOS by Apple, Android by Google, RIM/Blackberry, Microsoft) Android is now the biggest in EU5, according tot the stats provided by comScore.

In one of the conclusions in the report, comScore discusses the trend that more and more of the smartphone users, are creating a huge shift in retail: in brick and mortar stores, they go online to compare prizes they see published in shops. With the massive adoption of smartphones amongst GenY’ers, you could say, that this is a smart(phone) generation!

If you find all this mobile stats, facts and figures meaninful and are looking for some more, we encourage you to download the full report at the home of comScore. It’s pdf, and it’s free. Eat your heart out! 😉

Tweet about this on Twitter9Share on LinkedIn4Share on Facebook0

Posted in Stats

Are you ready for the Mobile Generation?

The Mobile Generation

A stereotypical Millennial is always on the phone; tweeting, liking, texting, Snapchatting and so on. This phone-addicted generation is shaping the way content gets delivered. From retailers to television producers, everyone is stepping up their game to catch the Millennials’ Read More

Posted in Stats

Easter e-commerce trends 2015

Easter ecommerce trends

Did you enjoy your Easter weekend as much as I did? Of course you did! Who doesn’t love some extra time off, eating chocolate all day and competing with your loved ones in an exciting Easter egg hunt? Next to Read More

Posted in Stats

Millennials: the anti-reckless generation?

Traditional dream of the Millennial Generation

In times of social media, online dating, Tindering etc. one might think that the Millennials’ first time of everything happens sooner and sooner. Especially moms and dads of these GenYers know that in their time, everything was way different. And Read More

Posted in Stats

A Millennial view on creativity

Millennial view on creativity

For some, the term creativity conjures up thoughts of artists and musicians. For others, creativity is too lofty a concept to define, except in the abstract sense of being able to create something. Neither of these definitions is complete or Read More

Posted in Stats