Allthough we are trying to avoid misconceptions about the names we give to differing generations (Generation Y, Millennials, Generation X, Boomers, Generation Z) this is a free world and it’s everybody’s right to coin a name for a generation. Nielsen last week came up with a “new” name for what we like to call Generation Y: Generation C. Nielsen explains: “Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S. Digital Consumer Report, this group—dubbed “Generation C” by Nielsen—is taking their personal connection—with each other and content—to new levels, new devices and new experiences like no other age group.” You still with us? Great.
At Nielsen, next to this new name, they’ve came up with a great infographic that is defining the US digital consumer in several age-groups. Do take a look at it, it’s very interesting to see differences in race and generations for example. Did you know that tablets are the only digital category where males make up the majority of users?