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About love and making love About love and making love

It’s almost Valentine’s Day and yes, we know of course that only a minority of Gen Y will actually celebrate the Saint’s day. Many are happy singles and those who aren’t, well they celebrate their love and passion every day and night, right? Still, we wanted to share a few interesting youth facts of love and love making. A story about marriage, Mr. and Mrs. Right, and ‘having sex’ as a favorite leisure activity.
From our own global research among Generation Y (executed in the course of 2011) we know that depending on region between 60% (in Poland) and 87% (in Brazil) of the 15-25 population around the world is still single. In Belgium and the Netherlands about 7 out of 10 youngsters have no partner, in the UK that’s even 80% and in the US 83%. Romania has 75% of singles in this age bracket.

Many Millennials do believe in a Mister or Miss Right. The Brazilian (75%) and Dutch youngsters(69%) are the strongest believers, followed by the Germans (67%) and Chinese (66%).  Swedish youth is the most sceptical – with only 29% relying on the existence of that one perfect partner. In the US 45% of the 15- to 25-year-olds is a believer, in the UK 42% and we saw a slightly higher result in Belgium: 53%.

Generation Y’ers ARE romantic and quite traditional when it comes to rituals. All around the world at least 7 out of 10 Millennials would love to get married one day. The most keen can be found in Russia (92% wants to get married!), Romania (89%) and Brazil (82%). Again Gen Y’ers in the Netherlands are almost part of this top 3 marriage maniacs: 79% in Holland would love a wedding. In the US, the UK and Belgium about three quarters would.

Within a long list of 22 different leisure activities to choose from, 28% of Millennials in Russia and Spain and 24% of Brazilians have put “having sex” in their top three favourites. They can be considered to be the ‘hottest’ youngsters. The coolest or should we say ‘coldest’ were found in China (only 5% choosing sex as a top 3 activity), India (6%) and… Belgium (13%). UK youth was just outside this bottom 3 with 15% indicating they were fond of sex. The Netherlands and the United States were positioned in the middle of the pack with 18% love-makers.

Valentine-dinner-conversation-ammo: Context

In the paragraph below, you’ll find some other stuff to use when your conversation at the Valentine’s dinner is starting to run dry.

Saint Valentine’s day was established by Pope Gelasius I in 496 AD and deleted from the Roman calendar by Pope Paul VI in 1969. Today it is one of the most marketing dominated celebrations and typically flower and chocolate prices will dramatically increase for one day… But did you know that our colleagues in Romania have their own traditional lover’s day on the 24st of February, called ‘Dragobete’? And in Brazil it is celebrated on June 12, the day before Saint Anthony’s day – the marriage saint…. So traditionally Brazilian women perform rituals, called ‘simpatias’ in order to find a good husband or boyfriend. In South Korea and Japan women give chocolates to men on 14 February and men return non-chocolate candy to women on 14 March. On 14 April, those who didn’t receive anything will eat black noodles to mourn their single life. The custom in Japan that only ladies give chocolates to men seems to be a weird result of a typo made by a chocolate company in their initial campaign. More of these regional differences can of course be found on Wikipedia.

Valentine-dinner-conversation-ammo: Facts

Here’s a summary of all the used facts about sex and marriage in this blogpost, learning them by heart will impress and conquer some hearts, probably:

  • 60% (in Poland) and 87% (in Brazil) of the 15-25 population around the world is still single, in Belgium and The Netherlands about 7 out of 10 youngsters have no partner
  • In the UK, 80% of the GenY’ers is single, in the US it’s 83%. Romania has 75% of singles in this age bracket.
  • The Brazilian (75%) and Dutch youngsters (69%) are the strongest believers in a Mister or Miss Right, followed by the Germans (67%) and Chinese (66%). In the US 45% of the 15- to 25-year-olds is a believer, in the UK 42% and we saw a slightly higher result in Belgium: 53%.
  • All around the world at least 7 out of 10 Millennials would love to get married one day.
  • The GenY’ers most keen on getting married can be found in Russia (92% wants to get married), Romania (89%) and Brazil (82%).
  • Gen Y’ers in the Netherlands are almost part of this top 3 marriage maniacs: 79% in Holland would love a wedding. In the US, the UK and Belgium about three quarters would.
  • 28% of Millennials in Russia and Spain and 24% of Brazilians have put “having sex” in their top three regarding leisure time.
  • In China, only 5% of the GenY’ers has chosen sex as a top 3 activity, in India it’s 6% and in Belgium 13%, for the UK youth it’s 15%. The Netherlands and the United States were positioned in the middle of the pack with 18% love-makers.
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One Response to “About love and making love”

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