The votes are in and… How Cool Brands Stay Hot is the Marketing Book of 2011. Marketers from 85 different countries all over the world voted for their favorite book and they chose How Cool Brands Stay Hot. Congratulations Joeri & Mattias! And a big thank you to all of you for your support.
Top 5 of the voting:
- How Cool Brands Stay Hot – Joeri Van den Bergh, Mattias Behrer
- Wikibrands – Sean Moffitt, Mike Dover
- Look at More – Andy Stefanovich
- Brandwashed – Martin Lindstrom
- Creative Genius – Peter Fisk
Find out more about the award online at http://www.marketingbookoftheyear.org/press.php
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2 Responses to “How Cool Brands Stay Hot is the Marketing Book of the Year 2011”
ArneCoomans
[…] een verandering die ver weg voelt maar een stuk dichterbij is. Ik was dan ook erg trots dat How Cool Brands Stay Hot verkozen is tot Marketingbook of the year 2011! Gefeliciteerd Joeri en Mattias met deze geweldige prijs! […]
The best of 2012 on Cool Brands | How Cool Brands Stay Hot
[…] 2. February: How Cool Brands Stay Hot is Marketing Book of the Year 2011 […]