I have just discovered the new Coke Zero commercial. I think it’s a brilliant summary of how Gen Y was raised and became the savvy, demanding, stimulation junkie generation, we know today. Coca-Cola only needed one word, “AND”, to tell their story… It took us a substantial 45 pages to define Generation Y in our book!
The TVC is built on one simple idea that all Millennials (and their employers, colleagues and parents of older generations…) will immediately recognize and identify with. It’s wonderfully executed and I like it a lot. Once more: good job Coke!