GIF by Emma Darvick

Human beings are driven by emotions. It is one of the most important aspects of mankind. Emotions transcend logical reasoning. Empathy for instance is what separates us, Homo sapiens, from animals. It is a trait that makes us unique. Everyone Read More

Posted in Insights

Is the shareconomy dead?

Is the shareconomy dead

On average, a drill will be used 15 minutes during its lifetime, similarly the average car will be parked 95% of its lifetime. The solution, with the first initiatives being introduced early 2010, is collaborative consumption also referred to as Read More

Posted in Insights, Stats

A gender-fluid generation

A gender-fluid generation

Gender used to be a way to simplify marketing. However, times have changed and people are dreaming of a better world. That’s where gender fluidity comes in. Gender identity isn’t as black and white anymore as female or male. Moreover, Read More

Posted in Insights

When I say Millennial, you say….

When I say Millennial, you say

A Millennial’s Attempt At Understanding Research About Her Own Generation – #ResearchAboutMillennials Ever attended a conference presentation feeling like you were in a Discovery Channel documentary about yourself? If so, you’re probably a Millennial. Millennials have been placed in the Read More

Posted in NextGens

Generation Lazy?

Generation Lazy

After Generations X, Y and Z, are we now up to generation L(azy)? The Internet and technology have become so smart that life is becoming very easy for us. And it will only get better, faster and smarter. Everything we Read More

Posted in Insights, NextGens