Whereas Silicon Valley is widely considered to be the economic darling of this era, Scandinavia is often appraised on a more societal level, providing a rich balance of personal comfort, economic strength and overall societal welfare to its inhabitants. This Read More
A while ago I interviewed Oliver Brunschwiler at FREITAG for a NxtGen interview series with marketing executives, in preparation for my brand-new NxtGen talk (more details will be shared soon). One of my first questions in the interview was if Read More
“We need to get rid of all this stuff.” This has been said in my household for as long as I can remember. I never thought anything of this statement, until I realized it was a common one among many Read More
Millennials are almost twice as likely as boomers to cut the cord from Big Cable. 30% of Millennials have already snipped the cord, in favor of streaming-only options like Netflix, Hulu and, more recently, HBO NOW. Among those who have Read More
In preparation of my latest Millennials at Work publication I got the opportunity to interview Christoph Fellinger, Talent Relationship Management at Beiersdorf, a German personal care company that holds one of the largest skin care brands globally, namely NIVEA. Currently, Read More
While chatbot development is still in its infancy relative to other digital communication, this cutting-edge software is believed to be the next big thing in conversational commerce (i.e. the use of messaging apps, chat or voice technology to interact with Read More
Ever heard of a fake Instagram account, aka a finsta? Neither had I, until I worked in a high school and coached girls between the ages of 13 and 17, and had a long interrogation session with my 13-year-old cousin. Read More
Did you ever have a crush on the shirtless Coca-Cola man in some or other Coca-Cola commercial (regardless of whether it was the delivery man, the gardener or the pool boy)? Well, I did. And Coca-Cola’s new commercial clearly shows Read More
Last week we launched our Millennials at Work paper, offering insights on how to attract, engage and retain Millennials. A place where the marriage between companies and Millennials seems to be very successful, is Silicon Valley. In the complex and Read More
Millennials (born 1980-1996) are entering the job market in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, Read More