A Millennial view on mobility

A millennial view on mobility

Despite the growth of population and economy, the transportation of people has reached its peak. There is a general phenomenon of reduced mobility. In the first place there is the ageing of the population. A larger group of elderly have Read More

Posted in Insights

The 5 best commercials of 2016

Best Commercials of 2016

It’s the most wonderful time of the year! Yay, the holidays are just around the corner, which means we can look forward to a lot of food, cozy times with friends & family AND lots of presents to give and Read More

Posted in Campaigns

Vlerick Next Gen Marketing Battle

Vlerick NextGen Marketing Battle

Today’s younger generations (Gen Y and Gen Z) have skills, preferences and attitudes that challenge traditional marketing models. As they are both the professionals and customers of the future, brands have much to gain by interacting and co-creating with these Read More

Posted in Talks

How youngsters are consuming for a better world

How youngsters are consuming for a better world

The headlines are not hiding it: natural disasters, extreme weather circumstances and scores of shortages are hitting our planet. The attention for the consequences of global warming is rising and people seem to become increasingly aware of the fact that Read More

Posted in Insights

Smart jewelry: the wearable wearables

Smart jewelry

Whoever said that women and technology don’t match, doesn’t know what they are talking about. On the contrary, women love technology. However, it is remarkable that not many women are excited about the activity-tracking wristbands and smart watches that are Read More

Posted in Insights