The Millennial effect on technology

Millennial effect on the evolution of technology

Moore’s Law, a term originated in the seventies, states that the overall processing power for computers would double every two years. This means that technical evolution and the information processing capacity will reach its limits at some point. Moore’s Law Read More

Posted in Thoughts

Is your brand ready for Generation Z?

Is your brand ready for Generation Z?

Today’s brands are changing faster than ever in order to stay relevant to younger generations and with it come both opportunities and pitfalls that need to be accounted for. Generation Z is the latest hot topic in marketing and consumer Read More

Posted in NextGens

The future of the (digital) music industry

Taylor Swift

Taylor Swift’s recent decision to remove her music from Spotify had the Internet in an uproar. The 25-year-old pop/country singer has released many chart topping songs and has a sizable fan base. Her decision to stop streaming her music stems Read More

Posted in Music

Is your brand Millennial-proof?

Is your brand Millennial-proof?

Millennials are still the biggest cohort of our society. Their impact on society has surpassed the influence of any previous generation and they are setting consumer trends for the coming years. Successful Millennial brands understood that it’s not merely about Read More

Posted in Talks

Trends for 2015: Impulse acting [4/4]

Impulse acting

Our ancestors had to be impulsive in order to survive. They were driven by rewards obtained in the short term. As society became more organized, planning ahead became increasingly important. However, the future is unpredictable in a rapidly changing society Read More

Posted in Trends