An outlook on Generation Now!

An outlook on Generation Now!

Together with De Morgen, InSites Consulting took a deep dive into the world of Millennials, more specifically 1,000 Flemish Millennials (aged 20 to 29). We talked about their dreams, how they see the world, their work ethic and much more, Read More

Posted in Stats

Those f**king YOLOs!

Those f**king YOLOs

Today’s twenty-somethings. They have already had many labels: ‘Y’ as successor of generation X, but also Millennials, generation NEXT, the dot-com generation, the Einstein generation, the Echo Boomers etcetera. Last Saturday, during a cosy dinner among friends, a new label Read More

Posted in Thoughts

Big Data needs Big Love

Big Data needs Big Love

Last month I attended the ESOMAR (World Association for market research) Congress in Nice where I was extremely inspired by the closing act of the event: Kevin Roberts, the New York-based CEO Worldwide of Saatchi & Saatchi. At the event, Read More

Posted in Talks

Shaping the future of the eyewear industry

Shaping the future of the eyewear industry

Most historians will claim eyewear was invented in Italy around 1284. Today more than 80% of major eyewear brands, including the world’s n°1 seller Ray-Ban, are designed and retailed by the Italian brand, Luxottica. Luxottica is a powerful player in Read More

Posted in Talks

Go normcore with GAP

GAP Dress Normal thumb

A few weeks ago GAP launched its fall campaign, sending out a new message to their consumers: ‘Dress Normal’. The retail giant wants people to dress the way they want, to be true to themselves. A remarkable statement for a clothing Read More

Posted in Campaigns