Trendwatching with Generation Z

Up close and personal with Generation Z

Up close and personal with Generation Z. These young consumers ((born between 1992 and 2010) grew up post 9/11 in an environment dominated by the Internet and cellphones. Whereas Millennials grew up with the worldwide web, this generation grew up Read More

Posted in NextGens

Butterflies in your stomach

Butterflies in your stomach

Can you think of the disgusting taste of an erring fly during a summery cycle? Nothing, not even brains or intestines on my plate, gets even close to the heaving I undergo at such a moment. Yet professional chefs declare Read More

Posted in Trends

World Cup Millennial Madness


This is it. After a month of cheering, togetherness, dressing up, shedding some tears once in a while, drinking, eating and celebrating, we had to say goodbye to the 20th World Cup last Sunday, after invincible Germany took the victory Read More

Posted in Thoughts

Why do we go crazy for/at festivals?

Crazy at festivals

Is it the great music, the togetherness vibes, the idolization of the bands… that make us go crazy? Or is there more psychological sh*t behind our strange behavior at festivals? According to Dr. Hans van de Sande, social psychologist at Read More

Posted in Thoughts