We all know what Carly Rae Jepsen’s favourite device is. And she’s not the only Millennial whose favourite is the mobile phone. According to this VIACOM infographic in the Next Normal survey, mobile phones are the number 1 owned device amongst Millennials. 69% of Gen Yers own a mobile phone and 2 out of 3 love their mobile phone and could not live without it. They don’t just use it to ‘Call them, maybe?’, but also to send text messages and take pictures.
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Posted in Gen Y DNA
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And why is that? Because the music festival season has begun, with Millennials all around the world looking forward to seeing their favourite bands, dancing to some electronic beats, drinking litres of beer, chilling in the green grass, but most importantly: looking forward to putting on their most special festival outfit. I’m sure that all of you have already thought about this as well, having some festivals in prospect for the summer. As stated in an article in YPulse, music festivals no longer are just about music . They have become events for Millennials ‘to see and to be seen’. Because at any music festival, there are always two shows going on simultaneously: the performers‘ shows on stage and…the fashion show in the audience.
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Posted in Self-ID
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In last week’s blogpost about Millennials and social media, we saw that almost 8 in 10 Millennials have a social networking profile, Facebook being the most popular one, and about 40% of GenYers participate in social media for TV-related reasons. In this VIACOM infographic we dig a little deeper to see how social media have an impact on the tv-viewing behaviour of Millennials. The results of this study come from a survey that was conveyed in 5 countries: the US, the UK, Germany, Brazil and Russia.
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Posted in Conversations, Gen Y DNA
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Last weekend I was in the local supermarket – looking for bananas, chocolate sauce and ice cream 
– when I saw a girl, aged about 19, searching for something in the soda fridge. Very weird at first sight, but when I took a closer look, I saw she was searching for something between all the coke bottles… a name! And she was determined not to give up until she had found the bottle of coke which carried the name of someone she loves.
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Posted in Happiness
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Imagine summer in Brazil! You’re enjoying the sunshine, the beach, tanning… There’s absolutely no reason to leave the sun until you realize your mobile phone is about to die. I’m sure you can imagine tons of other situations where your phone just let you down. And it’s just that insight that Nivea played on in their latest advertising campaign. Last weekend Nivea launched a new print ad campaign in Veja Rio (Brazil) letting beachgoers use solar energy to charge their mobile phones.
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Posted in Advertising
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