Go normcore with GAP

GAP Dress Normal thumb

A few weeks ago GAP launched its fall campaign, sending out a new message to their consumers: ‘Dress Normal’. The retail giant wants people to dress the way they want, to be true to themselves. A remarkable statement for a clothing Read More

Posted in Campaigns

Screenagers

Screenagers

A great deal has already been written about Generation Z. They are the multi-screen generation, growing up with an iPhone in the one hand, an iPad in the other and meanwhile checking their favorite show on TV. You could say Read More

Posted in NextGens

Trendwatching with Generation Z

Up close and personal with Generation Z

Up close and personal with Generation Z. These young consumers ((born between 1992 and 2010) grew up post 9/11 in an environment dominated by the Internet and cellphones. Whereas Millennials grew up with the worldwide web, this generation grew up Read More

Posted in NextGens

Butterflies in your stomach

Butterflies in your stomach

Can you think of the disgusting taste of an erring fly during a summery cycle? Nothing, not even brains or intestines on my plate, gets even close to the heaving I undergo at such a moment. Yet professional chefs declare Read More

Posted in Trends