A call to brandsDear Brand,

Where I grew up, there was this park where young people got together to skateboard and play soccer after school. A kind of meeting point. When we were not in front of our computer or the TV, you could find us there, trying new tricks we had seen by Ronaldinho or Tony “The Birdman” Hawk. Sadly our skate ramp was a worn and rusty thing. Quite a contrast with the perfectly maintained lawn and flowers surrounding it.

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MTVsleepI know, it was only two blog posts ago that I talked about an MTV reality program launching a microsite as promotional material, but here I am again. Cannot help it, sorry. After all I am a Millennial and I just love the broad range of reality shows MTV offers AND the fun and appealing things they do to promote their shows. And they keep on surprising me. Positively.

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LogoFlying back to New York from Miami’s Ultra Music Festival last week, I mainly spent my time saying goodbye to my flip-flops. As I was grudgingly untangling my scarf I couldn’t help but relive this last episode in my track record as an EDM festival enthusiast. While the general consensus suggests the 2014 US EDM festival season is off to a rocky start, my personal Ultra Music Festival experience has been one of contrasts and surprises.

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Posted on by Natalie Mas

LGBT2First of all, for those among you who haven’t a clue what LGBT stands for: it’s Lesbian, Gay, Bisexual and Transgender (I have to admit I had to Google it myself). Now that has been cleared up, let us focus on facts and twists on how Millennials react to LGBT issues surrounding them. Fact is that Millennials are more accepting of same-sex marriages and LGBTs in general, compared with older generations. That is because we kind of grew up with it: we probably all have a friend or family member who is LGBT and we don’t mind. Not at all.

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Posted on by Natalie Mas

Match machine 1If your perfect match was standing right in front of you, would you even know it? All answer options are open here, depending on your personal love situation, but one thing is sure: you all want to try out the MTV Match Machine. Last Friday, it was the most discussed topic here at the office. As soon as one person did it, the little experiment did the tour of the office. Everyone wanted to know who his/her perfect match was and which perfect matches all the other colleagues had. Result? A surprising turn of events, but especially a fun break at the office.

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