Consumer tastes are changing at a greater pace than ever before and the youngest generation(s), are showing the most dramatic shifts of all. Generation Y (those born between 1980 and 1999), is one of the most important generations with a large influence power. Many products that used to be a hype are now declining in popularity among youth. The website 24/7 selected 8 things the Facebook generation/GenY’ers will NOT buy (anymore). They’ve identified eight of the country’s (US) most popular products that are losing favor, either solely among young adults or at a significantly higher rate among that group. To demonstrate these products’ waning popularity, 24/7 reviewed data from a number of major research firms and government agencies. I’ve added my personal GenY-opinion on each of this products and services, too…
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Posted in Cool, Gen Y DNA, Uncategorized
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Last week, we’ve published a story about new research done by JWT on Generation Z: “The blurring concept of on- and offline for GenZ“. GenZ is the first true mobile generation, they don’t know what a landline is and they take high speed internet, available anytime and anywhere, for granted: the difference between offline and online is becoming more and more a blurry phenomenon for this generation. Interestingly, the researchers at JWT have had a lot of focus on the parents of this generation and how they are dealing with their children in the era of social networks. Are they influenced by their children in making decisions? Do they see the massive amount of time spent on social networks as a threat to the well-being of their children?
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Posted in Branding, Gen Y DNA
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Last November, we’ve released a new research paper about a global research community project we did at InSites Consulting called: “We got a crush on you(th)”. The community was running for a period of 6 weeks, the recruited Millennials (150) were between the 18 and 29 years old. We’ve asked the community members about what they find “cool” in the city they live in. This way, we’ve collected very interesting insights, resulting in a “what’s cool and hot” guide for New York, Rio, Paris, Amsterdam, London and many more cities. In the slidedeck below, you can find a where-to-go-guide for New York City for shopping, dinner, lunch, party. All advice is coming directly from our youth community! We like it a lot, and we hope you like it, too!
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In times of economic gloom and rising unemployment among youth, Millennials yet again remain positive and upbeat. In fact, 67% of young people in Europe say that they NEVER use the word “failure” to describe how they feel and 70% are positive that they will get their dream career. Their self belief is still very evident with 76% of young people in Europe saying they feel THEY can teach older colleagues things in the workplace and 73% agreed you can go against conventional wisdom in the workplace.
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At JWT Intelligence, they’ve conducted new research on Gen Z. A generation they call “the fledgling generation, born after 1995, that follows the Millennials”. They are the first true mobile generation, they don’t know what a landline is and they take high speed internet, available anytime and anywhere, for granted: the diffrence between offline and online is becoming more and more a blurry phenomenon for this generation. A quarter of Gen Z participants in this study said all or most of their social-network friends live a plane journey away.
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