The votes are in and… How Cool Brands Stay Hot is the Marketing Book of 2011. Marketers from 85 different countries all over the world voted for their favorite book and they chose How Cool Brands Stay Hot. Congratulations Joeri & Mattias! And a big thank you to all of you for your support.
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Annual research done by Deloitte last month, concluded that a strong majority (59 percent) of Gen Y respondents surveyed prefer an ‘electrified vehicle’ over any other type of car or truck (see Bloomberg). Moreover, Gen Y consumers heavily favor hybrid gasoline-electric vehicles (57 percent) over pure battery electric vehicles (2 percent) or vehicles with a traditional gasoline-only powertrain (37 percent). Gen Y’s strong affinity for hybrid vehicles could make it the “generation that leads us away from traditional gasoline-powered vehicles,” says Craig Giffi, automotive practice leader at Deloitte LLP, after seeing the survey results.
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How do social media and user generated content influence the shopping decisions of millennials? 51% of millennials say that recommendations from strangers through user-generated content on a company website is most likely to influence their opinion when making a purchase. According to fresh research done by Bazaarvoice (infographic, pdf), 49% say that recommendations from friends and family is most influential. 44% of millennials wouldn’t buy major electronics without the uses of user generated content, for cars this is 40% and for hotels it’s 39%. 84% of Millennials report that user-generated content (UGC) has at least some influence on what they buy, compared to 70% of Boomers. When looking for opinions about products to buy, Millennials are more than three times as likely as Boomers to turn to social channels like Facebook and Twitter.
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Last week, we’ve written about a research by comScore, with numbers derived froma a study they did in January. Millennials are more difficult to persuade via tv-advertising when compared to older viewers from other generations. The research found the average lift in Share of Choice (SOC) among Millennials to be 4.6 percent points, compared to 6.4 percent points for Baby Boomers (the generation betweeen 45 and 59) and 6.6 percent points for Seniors (aged 60 years and older). What can marketers learn from this and what are the future steps they should take to reach out to millennials and Generation Y?
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Posted in Advertising, Gen Y DNA
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Millennials are more difficult to persuade via tv-advertising when compared to older viewers from other generations, according to research released in January 2012 by comScore. The research found the average lift in Share of Choice (SOC) among Millennials to be 4.6 percent points, compared to 6.4 percent points for Baby Boomers (the generation betweeen 45 and59) and 6.6 percent points for Seniors (aged 60 years and older).
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Posted in Advertising, Branding
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