NextGen’s quest for (macro)meaning

NextGen quest for (macro)meaning

NextGen are purpose seekers. While their parents focused on building status and standing out in their careers, these youngsters want to make a career in every aspect of life. On a macro-level, they are on a personal quest for meaningful Read More

Posted in Insights

The Agile NextGen Mindset

The Agile NextGen Mindset

In a previous blogpost, we described how NextGen grew up in a fragile world, in which the over-connectedness shaped them into down-to-earth realists who are aware of the fragility both inside and outside their homes. This fragility has affected their Read More

Posted in Insights

NextGen is ready to level up

NextGen is ready to level up

In this fourth article in our NextGen DNA characteristic series, we focus on the last NextGen DNA aspect: ‘I am ready to level up’. In InSites Consulting’s Who’s Up NXT survey, we asked questions like “Would you like to have Read More

Posted in Trends

A Millennial take on food consumption

A Millennial take on food consumtion

Kimberly Egan, CEO of the Center for Culinary Development, already stated in 2009: “Generation Y has a game-changing approach to food consumption that will definitely affect how other demographics, including Gen Xers and Baby Boomers, shop and eat”. (Progressive Grocer, Read More

Posted in Insights