Being a GenYer myself, I have to admit: I just love reality shows. You name it, I’ve seen it: The Bachelor, The Kardashians, The Real Housewives, Jersey shore, Geordie shore… (and I can keep going for a while). And I do not only speak for myself, because it is a fact: Generation Y is obsessed by reality shows. I’m sure all of you have already seen one of the shows mentioned above and that you loved it as well. But what makes us so obsessed with reality TV?
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Posted in Gen Y DNA, Self-ID
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Lana Del Rey isn’t the only Gen Yer who’s singing The National Anthem, apparently. According to this new infografic on pride and tolerance, from ‘The Next Normal’ survey of the VIACOM International Media Network, Millennials are more proud and tolerant compared to their peers in 2006. (We discussed the first one, about success and happiness here). More results from the survey can be found on the VIMNInsights Tumblr.
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Posted in Gen Y DNA
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We can reach 1 out of 5 Millennials, but we can’t get them off your lawn. Last week was Digital Content NewFronts week here in New York City, where the veterans and rising stars of interactive media showcased the power of digital content, in the hopes of converting TV advertising dollars into digital ones. Among a lineup of sales pitches by the likes of AOL, Hulu, Microsoft and Disney Interactive Studios, a company like Zynga appeared like the odd one out: what exactly was the world’s largest developer of social media game services doing at the annual showcase of digital video content?
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Posted in Advertising
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For all those Gen Y’ers who are coping with a postgraduate depression, here’s some good news! Job stress, money worries and insecurities can be put aside, Adecco wants to help the unemployed. Under the motto of ‘turning the lost generation into the loved generation’, Adecco introduced their first global campaign to help Gen Y’ers find a job in times of economic recession. This lead to the creation of a new platform called ‘WayToWork’, where youngsters from all parts of the world can kickstart their jobsearch. On the website, there are some tips to write a kickass resume, tips to rock an interview and the possibility to attend hot workshops.
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Posted in Advertising
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Generation Y (aka Millennials) is no longer just a bunch of cool kids. Today they compose the biggest active young adults group (aged 17-33) that will definitely change business, economics and society in the next 5 to 10 years. Whether you are marketing or selling to them as a target group or employing them as your new recruits, Gen Y holds the keys to your future and the future of your brand or company. But how well do you know this Generation Y? Test your knowledge of this influential group in my interactive YouTube video quiz. It will only take a few minutes of your time and is quite fun to do. And… it’s completely anonymous. Enjoy the game!
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