Moms’ back-to-school shopping habits

Mom preparing lunchbox

They always say time flies when you’re having fun. And yes, we have to face it: this beautiful summer is already over again. But let’s not grieve for too long, because apart from looking forward to a new school year, Read More

Posted in Stats

Are you ready for the Mobile Generation?

The Mobile Generation

A stereotypical Millennial is always on the phone; tweeting, liking, texting, Snapchatting and so on. This phone-addicted generation is shaping the way content gets delivered. From retailers to television producers, everyone is stepping up their game to catch the Millennials’ Read More

Posted in Stats

Easter e-commerce trends 2015

Easter ecommerce trends

Did you enjoy your Easter weekend as much as I did? Of course you did! Who doesn’t love some extra time off, eating chocolate all day and competing with your loved ones in an exciting Easter egg hunt? Next to Read More

Posted in Stats

4 tips to get Millennials to shop till they drop

Millennial shoppers

Millennials are on the threshold of becoming the most powerful force in the consumer market. A recent US report on the Millennials‘ annual purchasing power indicates an estimate of $200 billion of direct purchasing power and $500 billion of indirect spending Read More

Posted in Insights

Millennials: the anti-reckless generation?

Traditional dream of the Millennial Generation

In times of social media, online dating, Tindering etc. one might think that the Millennials’ first time of everything happens sooner and sooner. Especially moms and dads of these GenYers know that in their time, everything was way different. And Read More

Posted in Stats

A Millennial view on creativity

Millennial view on creativity

For some, the term creativity conjures up thoughts of artists and musicians. For others, creativity is too lofty a concept to define, except in the abstract sense of being able to create something. Neither of these definitions is complete or Read More

Posted in Stats

5 Predictions for the future of digital

Predictions on the future of digital

Every year, the Belgian marketing foundation STIMA sets up its Trends Night to discuss what the past year has brought and what the future will bring. 5 speakers and trendwatchers shared their view: Bart De Waele of Wijs, Xavier Damman of Storify, Read More

Posted in Trends